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Strategic Marketing Leader

2 months ago

Toronto, Ontario, Canada Lancaster House Publishing Full time
Job Summary

Lancaster House Publishing is seeking a seasoned executive to lead our sales and marketing initiatives. As a key member of our team, you will be responsible for developing and implementing strategic marketing plans to drive revenue growth and expand our market reach.

Key Responsibilities
  • Marketing Strategy Development: Develop and execute comprehensive marketing plans to maximize sales revenue and expand our market presence.
  • Digital Marketing Expertise: Leverage digital marketing expertise to expand our marketing reach and optimize marketing effectiveness through website analytics.
  • Website Management: Manage our website to ensure it effectively communicates and promotes our company events and publications.
  • Key Accounts Sales: Lead key accounts sales efforts to maintain existing client relationships and revenue, and identify new clients in target sectors.
  • Team Management: Manage and mentor a department of 5 comprising customer service, IT, and sales staff.
  • Event Opportunities: Collaborate with the Conference Director to identify new event opportunities.
  • Financial Management: Assist the Vice-President with annual budgeting and tracking.
  • Senior Management: Participate in senior management group discussions and attend conferences as needed.
Requirements
  • Post-Secondary Degree: Post-secondary degree (mandatory).
  • Marketing Experience: Proven marketing experience.
  • Sales Record: Proven sales record in a B2B environment.
  • Management Experience: Management experience, preferably in a related setting.
  • Interpersonal Skills: Strong interpersonal skills.
Work Environment

This role offers a dynamic and collaborative work environment with opportunities for professional growth and development.