Data Director

1 month ago

Old Toronto, Ontario, Canada Knix Full time
About Knix

Knix is a leading intimate apparel and activewear brand that is revolutionizing the industry with its innovative products and customer-centric approach. With a strong focus on empowering individuals to be unapologetically free, Knix has established itself as a pioneer in the apparel space.

Job Title: Director of Data and Personalization

We are seeking an experienced Director of Data and Personalization to lead our data-driven initiatives and drive business growth across our omnichannel retail landscape. As a key member of our leadership team, you will be responsible for developing and implementing data-driven strategies to enhance customer engagement and optimize loyalty programs.

Key Responsibilities:
  • Lead the development and implementation of data-driven strategies to enhance customer engagement and optimize loyalty programs.
  • Oversee a high-performing team of data analysts, data scientists, and business insights professionals, fostering innovation, collaboration, and growth.
  • Ensure the right selection and integration of software solutions to enable value creation through better marketing investments decision making.
  • Utilize advanced analytics and data science to segment customers, develop models like CLTV and Propensity, and drive targeted marketing efforts.
  • Analyze loyalty program data to identify growth opportunities and optimize customer experiences, driving increased participation.
  • Implement attribution models to assess the impact of marketing campaigns across various channels and optimize marketing spend.
  • Lead initiatives to analyze customer cohorts behaviors and enhance personalized marketing to improve customer experiences in collaboration with UX/UI teams.
  • Define KPIs, monitor performance, and report insights to executive leadership, supporting data-driven decision-making.
  • Conduct market and competitor analysis to inform strategic decisions and maintain a competitive edge.
  • Collaborate with cross-functional teams to align analytics strategies with business objectives and facilitate data-driven insights.
About You:
  • 7-10 years of experience within data analytics, data science, and BI within a DTC business, with experience in a leadership capacity at the Director level.
  • Extensive experience leading analytics, data science, and business insights teams within omnichannel retail.
  • Proven leadership ability to build, manage, and develop high-performing teams.
  • Strong command of analytics tools, attribution modeling, and loyalty program optimization techniques.
  • Deep understanding of digital analytics and the application of data science to solve business challenges.
  • Excellent communication skills, with the ability to translate complex data concepts into actionable business strategies.
  • Strong storyteller capable of delivering insights to C-suite executives.
  • Proficient in statistical methods, Python, and R.
  • Proven ability to organize work, follow-through, and manage internal customers.

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