Email Marketing Specialist

5 hours ago


Markham, Ontario, Canada Sienna Senior Living Full time
About the Role

We are seeking a highly skilled Email Marketing Manager to join our team at Sienna Senior Living. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive growth marketing strategy that drives engagement and conversion.

Key Responsibilities
  • Develop and execute email marketing campaigns that drive results and meet business objectives
  • Manage and optimize our marketing automation platform to ensure seamless integration with CRM and other martech stack initiatives
  • Design and implement targeted nurture campaigns to educate, engage, and convert prospects across the funnel
  • Monitor and analyze email performance data to identify areas of optimization and improve engagement and performance
  • Collaborate with internal stakeholders, including sales and marketing teams, to ensure alignment and effective communication
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree preferred
  • 5 years of experience in lifecycle/email marketing, lead nurturing, marketing automation, and A/B testing preferably in a B2C environment
  • Excellent knowledge and experience with Google Analytics and other KPI analysis/tracking
  • Experience in database management, cleanup, and list segmentation
  • Good understanding of acquisition, engagement, and retention campaigns
  • Experience with marketing automation tools like Hubspot, Yardi, etc., creative software, and MS office
What We Offer

Sienna Senior Living is committed to employment equity, diversity, and inclusion in the workplace. We offer a competitive salary and vacation package, health and dental benefits, RRSP with employer match, and a welcoming culture that values diversity and differing perspectives.



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