Brand Strategy and Market Insights Director
3 weeks ago
The Calgary Stampede is a leading community organization that preserves and promotes western heritage, cultures, and community spirit. Our vision is to create a world-class, year-round gathering place for the community, exemplifying the theme 'We're Greatest Together.'
Position SummaryThe Brand Strategy and Market Insights Manager is a strategic team member leading the Calgary Stampede's brand initiatives and market research activities to support marketing activities, business line objectives, and overall organizational goals. This experienced senior leader will lead our efforts in understanding market dynamics, consumer and B2B insights, and develop brand strategies for execution and results.
Key Responsibilities- Lead the development and execution of brand strategies that align with business objectives, and collaboratively executing brand messaging and identity across all channels to enhance the Calgary Stampede's brand identity and reputation.
- Lead the development and execution of strategic and integrated brand marketing campaigns with the agencies of record.
- Work with the Manager, Marketing and other departments to outline areas of responsibility for brand objective achievement and support while fostering a culture of creativity and collaboration.
- Collaborate with cross-functional teams to ensure brand alignment and consistency across all communication channels, including digital and traditional media.
- Manage and protect the Calgary Stampede brand by enforcing brand guidelines and standards both internally and in the community.
- Work with legal counsel on issues related to brand and trademarks as required.
- Design and oversee the execution of quantitative and qualitative research studies, including surveys, focus groups, market analysis, and application of insights.
- Utilize advanced analytics to interpret market research and data insights to support organizational strategic objectives, brand and reputation objectives, and business line/departmental objectives.
- Develop and manage brand health tracking systems and KPIs for awareness, perception, brand engagement, and reputation measures.
- Oversee the planning and execution of brand marketing, events, and sponsorships to strengthen the brand and community engagement.
- Build and nurture relationships with key stakeholders and community partners to enhance the Calgary Stampede brand's reach and impact.
- Work closely with Marketing and Communications teams to create year-round brand content that aligns with organizational goals for various channels, including social media, web, internal communications, etc.
- Lead the development of creative brand assets, including advertising materials, signage, and promotional content.
- Stay abreast of emerging technologies and marketing techniques to continuously innovate brand strategies.
- Manage budget(s), including tracking, analyzing opportunities to reduce costs, and producing business cases for investment.
- Drive comprehensive research and insights programs to understand market dynamics, consumer behaviors, and B2B insights, utilizing both internal resources and external suppliers.
- Play a pivotal role in managing the organization's brand reputation within the community, including attracting guests and stakeholders, and continuous storytelling of the brand's impact.
- Continuously monitor and optimize media mix and advertising creatives to ensure campaigns are effective and deliver strong performance, leveraging data-driven insights.
- Provide regular updates to stakeholders on project progress, milestones achieved, and potential risks or delays, maintaining clear and transparent communication throughout the project lifecycle.
- Report on marketing-driven KPIs, ensuring stakeholders understand the results and implications for future strategy and initiatives.
- Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
- 7-10 years of progressive experience in brand management, marketing, product management, or market insights, preferably in a similar role within the entertainment, hospitality, or events industry.
- Proven track record of leading and mentoring high-performing teams, fostering a culture of innovation, collaboration, and excellence.
- Deep understanding of brand development and management principles, with the ability to translate insights into actionable strategies that drive business growth and enhance brand equity.
- Exceptional project management skills, including the ability to prioritize and manage multiple initiatives simultaneously in a dynamic and fast-paced environment.
- Excellent communication and interpersonal skills, with the ability to effectively engage and influence stakeholders at all levels, both internally and externally.
- Strong analytical mindset, with proficiency in data analysis and research methodologies to derive actionable insights and make data-driven decisions.
- Proficient in using various tools and technologies for market research, data analysis, and brand performance tracking.
- Creative thinker with a passion for developing innovative and memorable brand activities that resonate with target audiences and drive engagement.
- Ability to thrive in a dynamic and evolving organization, demonstrating adaptability, resilience, and a proactive approach to problem-solving.
- Familiarity with the Calgary Stampede and its cultural significance, community impact, and brand heritage.
The Calgary Stampede offers a unique and exciting work environment, an excellent total compensation package, and the opportunity for advancement and employee training.
To apply, please submit your resume via the 'Apply now' button on the top right.
All applicants are thanked in advance, and only those selected for interviews will be contacted.
-
Brand Strategy and Market Insights Director
1 month ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures, and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme, We're Greatest Together, the Stampede is one of the most respected...
-
Brand Strategy and Market Insights Director
2 months ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures, and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme, We're Greatest Together, the Stampede is one of the most respected...
-
Brand Strategy and Market Insights Director
2 months ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures, and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme, We're Greatest Together, the Stampede is one of the most respected...
-
Brand Strategy and Market Insights Director
1 month ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures, and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme, We're Greatest Together, the Stampede is one of the most respected...
-
Brand Strategy and Market Insights Director
6 days ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes our western heritage, cultures, and community spirit. With a vision to create a world-class, year-round gathering place for the community, the Stampede is one of the most respected volunteer-based organizations in the world.As an organization that...
-
Brand Strategy and Market Insights Director
1 month ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes western heritage, cultures, and community spirit. Our vision is to create a world-class, year-round gathering place for the community, exemplifying the theme 'We're Greatest Together.'Position SummaryThe Brand Strategy and Market Insights Manager is...
-
Brand Strategy and Market Insights Director
1 month ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes western heritage, cultures, and community spirit. Our vision is to create a world-class, year-round gathering place for the community, exemplifying the theme 'We're Greatest Together.'Position SummaryThe Brand Strategy and Market Insights Manager is...
-
Brand Strategy and Market Insights Director
1 month ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes our western heritage, cultures, and community spirit. With a vision to create a world-class, year-round gathering place for the community, we strive to be a respected volunteer-based organization in the world.Position SummaryThe Brand Strategy and...
-
Brand Strategy and Market Insights Director
1 month ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes our western heritage, cultures, and community spirit. With a vision to create a world-class, year-round gathering place for the community, we strive to be a respected volunteer-based organization in the world.Position SummaryThe Brand Strategy and...
-
Brand Strategy and Market Insights Director
3 weeks ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes our western heritage, cultures, and community spirit. Our vision is to create a world-class, year-round gathering place for the community, exemplifying the theme 'We're Greatest Together.'Position SummaryThe Brand Strategy and Market Insights...
-
Brand Strategy and Market Insights Director
3 weeks ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes our western heritage, cultures, and community spirit. Our vision is to create a world-class, year-round gathering place for the community, exemplifying the theme 'We're Greatest Together.'Position SummaryThe Brand Strategy and Market Insights...
-
Brand Strategy and Market Insights Director
1 month ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes western heritage, cultures, and community spirit. Our vision is to create a world-class, year-round gathering place for the community, exemplifying the theme 'We're Greatest Together.'Position SummaryThe Brand Strategy and Market Insights Manager is...
-
Brand Strategy and Market Insights Director
1 month ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes western heritage, cultures, and community spirit. Our vision is to create a world-class, year-round gathering place for the community, exemplifying the theme 'We're Greatest Together.'Position SummaryThe Brand Strategy and Market Insights Manager is...
-
Brand Strategy and Market Insights Manager
1 month ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout Calgary StampedeThe Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures, and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme, We're Greatest Together, the Stampede is one of the most respected volunteer-based...
-
Brand Strategy and Market Insights Manager
1 month ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout Calgary StampedeThe Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures, and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme, We're Greatest Together, the Stampede is one of the most respected volunteer-based...
-
Brand Strategy and Market Insights Manager
1 week ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures, and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme, We're Greatest Together, the Stampede is one of the most respected...
-
Brand Strategy and Market Insights Manager
2 months ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures, and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme, We're Greatest Together, the Stampede is one of the most respected...
-
Brand Strategy and Market Insights Manager
2 months ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures, and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme, We're Greatest Together, the Stampede is one of the most respected...
-
Marketing Director
6 days ago
Calgary, Alberta, Canada Alberta Blue Cross Full timeAbout the Role:Alberta Blue Cross is seeking a seasoned marketing professional to lead our marketing strategies and drive growth across our diverse range of products and solutions.As the Director, Marketing, you will play a pivotal role in shaping and executing a comprehensive marketing strategy to elevate brand reputation, cultivate meaningful customer...
-
Brand Campaign Strategy Director
1 month ago
Calgary, Alberta, Canada Stantec Full timeDirector, Brand Campaign StrategyStantec is seeking a highly skilled Director, Brand Campaign Strategy to lead the development of enterprise-wide external and internal brand positioning strategies and related campaigns to bring the company's brand to life.Key Responsibilities:Contribute to Stantec's corporate brand strategy, ensuring alignment with the...
