Brand Strategy and Market Insights Manager
1 month ago
The Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures, and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme, We're Greatest Together, the Stampede is one of the most respected volunteer-based organizations in the world governed by a Board of Directors with over 2,500 passionate volunteers and 1,200 year-round employees.
Position SummaryThe Brand Strategy and Market Insights Manager is a strategic team member leading the Calgary Stampede's brand initiatives and market research activities to support the marketing activities, business line objectives, and the overall organizational goals. This experienced senior leader will lead our efforts in understanding market dynamics, consumer and B2B insights, and develop brand strategies for execution and results.
Responsibilities- Lead the development and execution of brand strategies that align with business objectives, and collaboratively executing brand messaging and identity across all channels to enhance the Calgary Stampede's brand identity and reputation.
- Lead the development and execution of a strategic and integrated brand marketing campaigns with the agencies of record.
- Work with the Manager, Marketing and other departments to outline areas of responsibility for brand objective achievement and support while fostering a culture of creativity and collaboration.
- Collaborate with cross-functional teams to ensure brand alignment and consistency across all communication channels including digital and traditional media.
- Manage and protect the Calgary Stampede brand by enforcing brand guidelines and standards both internally and in the community.
- Work with legal counsel on issues related to brand and trademarks as required.
- Design and oversee the execution of quantitative and qualitative research studies including surveys, focus groups, market analysis, and application of insights.
- Utilize advanced analytics to interpret market research and data insights to support organizational strategic objectives, brand and reputation objectives, and business line/departmental objectives.
- Develop and manage brand health tracking systems and KPI's for awareness, perception, brand engagement, and reputation measures.
- Oversee the planning and execution of brand marketing, events, and sponsorships to strengthen the brand and community engagement.
- Build and nurture relationships with key stakeholders and community partners to enhance the Calgary Stampede brand's reach and impact.
- Work closely with Marketing and Communications teams to create year-round brand content that aligns with organizational goals for a variety of channels including social media, web, internal communications, etc.
- Lead the development of creative brand assets including advertising materials, signage, and promotional content.
- Stay abreast of emerging technologies and marketing techniques to continuously innovate brand strategies.
- Manage budget(s), including tracking, analyzing opportunities to reduce costs, and produce business cases for investment.
- Drive comprehensive research and insights programs to understand market dynamics, consumer behaviors, and B2B insights, utilizing both internal resources and external suppliers.
- Play a pivotal role in managing the organization's brand reputation within the community, including attracting guests and stakeholders, and continuous storytelling of the brand's impact.
- Continuously monitor and optimize media mix and advertising creatives to ensure campaigns are effective and deliver strong performance, leveraging data-driven insights.
- Provide regular updates to stakeholders on project progress, milestones achieved, and potential risks or delays, maintaining clear and transparent communication throughout the project lifecycle.
- Report on marketing-driven KPIs, ensuring stakeholders understand the results and implications for future strategy and initiatives.
-
Brand Strategy and Market Insights Manager
1 week ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures, and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme, We're Greatest Together, the Stampede is one of the most respected...
-
Brand Strategy and Market Insights Manager
2 months ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures, and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme, We're Greatest Together, the Stampede is one of the most respected...
-
Brand Strategy and Market Insights Manager
2 months ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures, and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme, We're Greatest Together, the Stampede is one of the most respected...
-
Brand Strategy and Market Insights Director
6 days ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes our western heritage, cultures, and community spirit. With a vision to create a world-class, year-round gathering place for the community, the Stampede is one of the most respected volunteer-based organizations in the world.As an organization that...
-
Brand Strategy and Market Insights Director
1 month ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes western heritage, cultures, and community spirit. Our vision is to create a world-class, year-round gathering place for the community, exemplifying the theme 'We're Greatest Together.'Position SummaryThe Brand Strategy and Market Insights Manager is...
-
Brand Strategy and Market Insights Director
1 month ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes western heritage, cultures, and community spirit. Our vision is to create a world-class, year-round gathering place for the community, exemplifying the theme 'We're Greatest Together.'Position SummaryThe Brand Strategy and Market Insights Manager is...
-
Brand Strategy and Market Insights Director
1 month ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures, and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme, We're Greatest Together, the Stampede is one of the most respected...
-
Brand Strategy and Market Insights Director
1 month ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes our western heritage, cultures, and community spirit. With a vision to create a world-class, year-round gathering place for the community, we strive to be a respected volunteer-based organization in the world.Position SummaryThe Brand Strategy and...
-
Brand Strategy and Market Insights Director
2 months ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures, and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme, We're Greatest Together, the Stampede is one of the most respected...
-
Brand Strategy and Market Insights Director
3 weeks ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes western heritage, cultures, and community spirit. Our vision is to create a world-class, year-round gathering place for the community, exemplifying the theme 'We're Greatest Together.'Position SummaryThe Brand Strategy and Market Insights Manager is...
-
Brand Strategy and Market Insights Director
3 weeks ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes western heritage, cultures, and community spirit. Our vision is to create a world-class, year-round gathering place for the community, exemplifying the theme 'We're Greatest Together.'Position SummaryThe Brand Strategy and Market Insights Manager is...
-
Brand Strategy and Market Insights Director
3 weeks ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes our western heritage, cultures, and community spirit. Our vision is to create a world-class, year-round gathering place for the community, exemplifying the theme 'We're Greatest Together.'Position SummaryThe Brand Strategy and Market Insights...
-
Brand Strategy and Market Insights Director
1 month ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes our western heritage, cultures, and community spirit. With a vision to create a world-class, year-round gathering place for the community, we strive to be a respected volunteer-based organization in the world.Position SummaryThe Brand Strategy and...
-
Brand Strategy and Market Insights Director
2 months ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures, and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme, We're Greatest Together, the Stampede is one of the most respected...
-
Brand Strategy and Market Insights Director
3 weeks ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes our western heritage, cultures, and community spirit. Our vision is to create a world-class, year-round gathering place for the community, exemplifying the theme 'We're Greatest Together.'Position SummaryThe Brand Strategy and Market Insights...
-
Brand Strategy and Market Insights Director
1 month ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures, and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme, We're Greatest Together, the Stampede is one of the most respected...
-
Brand Strategy and Market Insights Director
1 month ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes western heritage, cultures, and community spirit. Our vision is to create a world-class, year-round gathering place for the community, exemplifying the theme 'We're Greatest Together.'Position SummaryThe Brand Strategy and Market Insights Manager is...
-
Brand Strategy and Market Insights Director
1 month ago
Calgary, Alberta, Canada Calgary Stampede Full timeAbout the Calgary StampedeThe Calgary Stampede is a leading community organization that preserves and promotes western heritage, cultures, and community spirit. Our vision is to create a world-class, year-round gathering place for the community, exemplifying the theme 'We're Greatest Together.'Position SummaryThe Brand Strategy and Market Insights Manager is...
-
Brand Ambassador
3 weeks ago
Calgary, Alberta, Canada Brand Momentum Full timeUnlock Your Sales Potential with Brand MomentumAre you a sales enthusiast looking for a challenging and rewarding role? Do you have a passion for promoting innovative products and building strong relationships with customers? Look no further than Brand Momentum, a leading sales and marketing company seeking a talented Brand Ambassador to join our team.About...
-
Brand Ambassador
3 weeks ago
Calgary, Alberta, Canada Brand Momentum Full timeUnlock Your Sales Potential with Brand MomentumAre you a sales enthusiast looking for a challenging and rewarding role? Do you have a passion for promoting innovative products and building strong relationships with customers? Look no further than Brand Momentum, a leading sales and marketing company seeking a talented Brand Ambassador to join our team.About...
