Senior Marketing Analyst
7 days ago
We are seeking a highly skilled Senior Marketing Analyst - Data Strategist to join our team at Veriforce LLC. As a key member of our marketing department, you will play a pivotal role in driving business insights and strategies through advanced analytical skills and technical expertise.
Key Responsibilities- Analytics and Insights: Conduct in-depth data analysis to provide actionable recommendations that drive revenue growth, identify market opportunities, and understand customer behavior.
- Business Insights: Develop and deliver sophisticated analytics to support strategic decisions and business improvements.
- Data Strategy: Design and implement effective data management strategies to ensure clean, accurate, and enriched data for reliable use.
- Data Hygiene: Ensure data quality and integrity across various systems, including Salesforce, CRM, ERP, and marketing automation platforms.
- Dashboard and Reporting: Create informative dashboards and reports to help executives understand key metrics and make data-driven decisions.
- Campaign Analysis: Evaluate the success of marketing campaigns and provide recommendations for improvement.
- Customer Segmentation: Develop and implement customer segmentation strategies to enhance marketing efforts.
- Competitive Analysis: Conduct thorough competitive analysis to inform strategic decisions and stay ahead of the competition.
- Data Collaboration: Work closely with various teams to ensure data-driven decision-making.
- Data Processing: Extract and process data from multiple sources to support marketing activities.
- Automation and Scalability: Identify opportunities to automate reports and ensure scalability for future needs.
- Educational Background: Bachelor's degree in a quantitative discipline such as Mathematics, Statistics, Economics, or a related field.
- Professional Experience: 5+ years of experience in a Marketing Analyst, Commercial Analyst, or related role, supporting marketing and sales teams.
- Technical Proficiency:
- Proficient in analytics tools such as Salesforce, Google Analytics 4, Looker Studio, Google BigQuery, and PowerBI.
- Experienced with email marketing measurement tools, A/B testing/multivariate testing, and social media analytics.
- Advanced SQL skills with experience querying large datasets.
- Analytical and Critical Thinking:
- Exceptional critical thinking and quantitative reasoning skills.
- Strong problem-solving abilities.
- Capable of translating complex analysis and insights into effective business strategies.
- Communication and Storytelling:
- Powerful narrative skills to succinctly and effectively tell stories through data.
- Ability to relate analytical insights to business stakeholders in a compelling manner.
- Attention to Detail:
- Strong analytical skills with a keen eye for detail.
- Ability to collect, organize, analyze, and disseminate significant amounts of information accurately and efficiently.
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