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Strategic Marketing Leader

2 months ago

Toronto, Ontario, Canada Equitable Bank Full time

Equitable Bank is seeking a highly motivated and experienced Senior Marketing Manager, Commercial Banking to lead our marketing efforts in this dynamic sector.

As a key member of the marketing team, you will play a pivotal role in developing and executing comprehensive marketing strategies that drive business growth and enhance brand visibility within the commercial banking space.

Responsibilities
  • Spearhead the development and implementation of innovative marketing campaigns tailored to diverse business segments within the commercial banking industry.
  • Craft compelling content strategies that resonate with target audiences, encompassing a range of channels and formats.
  • Collaborate closely with the Communications team to ensure seamless alignment between marketing and communications initiatives.
  • Elevate the profile of business leaders through strategic public relations and thought leadership activities.
  • Leverage data analytics and market research to inform marketing decisions, optimize campaign performance, and identify growth opportunities.
  • Work in tandem with the Creative Services team to produce high-impact marketing collateral that supports our brand identity and messaging.
  • Manage grant programs and provide essential support for external presentations and events.
  • Oversee and manage marketing budgets effectively, ensuring responsible allocation of resources.
Requirements
  • A Bachelor's degree in Marketing or a related field, coupled with 5-7 years of proven experience in B2B marketing within the financial services industry.
  • Demonstrated expertise in developing and executing successful digital and social media campaigns.
  • Exceptional project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
  • A strong understanding of marketing principles, best practices, and industry trends.
  • Excellent communication, interpersonal, and presentation skills, enabling effective collaboration with internal and external stakeholders.