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Senior Manager, Sales and Marketing Lead

2 months ago


Cambridge, Ontario, Canada Gay Lea Foods Full time
About the Role

We are seeking a highly skilled Senior Manager, Sales and Marketing to join our team at Gay Lea Foods. As a key member of our management team, you will play a critical role in driving revenue growth and expanding market share through strategic sales and marketing initiatives.

Key Responsibilities
  1. Develop and execute a comprehensive sales and marketing strategy to drive business growth and increase market share.
  2. Lead and mentor our sales and marketing team to ensure high performance and achievement of organizational targets.
  3. Set clear objectives and key performance indicators (KPIs) for the sales and marketing teams.
  4. Conduct regular market analysis to assess the effectiveness of sales and marketing strategies.
  5. Provide regular reports and insights to senior management on market trends and performance.
  6. Support the marketing team in creating and communicating consistent content to protect and grow the business.
  7. Establish and maintain strong relationships with existing distribution partnerships.
  8. Identify, develop, and secure new business outreach strategies to drive company growth and profitability.
  9. Build and maintain a robust pipeline of new potential distribution partners across Canada.
  10. Identify new product opportunities for distribution to our existing partners.
  11. Stay current on the latest industry trends, including feeding technologies that will allow Grober to continue to differentiate and lead in the industry.
  12. Develop a strong connection with leading researchers, consultants, veterinarians, and influencers to identify collaboration opportunities to advance our knowledge and brand.
  13. Develop the ability to go direct to larger farms to pull sales through existing channels of distribution.
Qualifications
  1. Minimum 5 years of work experience leading sales and marketing, with a proven track record of setting both strategic and tactical plans to deliver profitable growth, preferably in an Animal Nutrition or Agricultural capacity.
  2. Demonstrated track record of successfully growing in market, creating new business opportunities, and attracting new customers.
  3. Strong communication skills, negotiation, and networking skills. Preferably already highly visible in the agricultural community.
  4. Prior leadership experience providing support to Sales and Marketing teams.
  5. Strategic thinker with strong analytical and problem-solving skills.
  6. Ability to build and maintain strong relationships with key stakeholders.
  7. Ability to travel across Canada for various shows, events, and potential new partnerships periodically.