Brand Manager, Medicine Shoppe
12 hours ago
The Brand Manager will play a pivotal role in driving the Medicine Shoppe Canada pharmacy brand forward. As the brand's steward, they will closely monitor the competitive landscape, develop measurable strategies, and execute plans to strengthen the brand's positioning in the market.
Key Responsibilities- Develop and lead the comprehensive marketing strategy for Medicine Shoppe Canada.
- Develop and implement brand strategy and positioning, as well as annual marketing plans that encompass advertising campaigns and promotions, event branding and marketing, in-store activations, digital assets and content strategy.
- Manage and oversee the creation and implementation of marketing campaigns, content, and collateral to support business development efforts and engage key customer segments.
- Collaborate with franchise operations, pharmacy services, category management, customer communications, and business development teams to facilitate program rollouts and deploy tools to grow the business.
- Communicate brand strategies, programs, and tools to all stakeholders, including internal team leaders and franchise owners, and present at owner events.
- Create and maintain brand narrative and visual identity guidelines.
- Monitor the competitive marketing landscape and identify benchmarks.
- Audit and measure the performance of campaigns, activities, and tools.
- Conduct competitive analysis to identify trends and opportunities, using insights to inform marketing strategy and tactics.
- Manage a marketing specialist, providing coaching, guidance, and feedback to ensure goal achievement and skill growth, while embodying McKesson's i2Care and iLead values of integrity, innovation, inclusion, collaboration, and accountability.
- Support the Director/VP on all needed ad hoc projects.
- An undergraduate degree in a relevant field.
- 7+ years of experience in retail marketing (brick and mortar), preferably within the pharmacy and healthcare sectors, media advertising, and social media management, including handling creative requests.
- 2+ years of leadership experience.
- Willingness to travel in Canada 1-3 times per year.
- Knowledge of the competitive landscape in the community pharmacy space.
- Superior analytical skills, particularly in the areas of strategic and marketing program ROI analysis.
- Proven track record of leveraging all forms of brand expression.
- Creative, yet highly methodological.
- Initiative, self-starter and entrepreneurial.
- Strategic thinker.
- Good communication skills and people motivator.
- Known team player, committed to supporting the success of others.
- Strong attention to detail.
- Comfortable in working in a shared services environment.
We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please refer to our website.
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