Lead for Marketing Research and Insights

4 weeks ago

Old Toronto, Ontario, Canada Spotify AB Full time

Company Overview:

Spotify is a premier global music streaming service, offering an extensive collection of songs, podcasts, and audio content to over half a billion users worldwide. We are seeking a Marketing Research and Intelligence (MRI) Lead to enhance our advertising operations in a multi-market capacity, specifically focusing on Canada and France.

Location:

  • Toronto

Position Type:

Key Responsibilities:

  • Design and execute the research and measurement framework for the Canadian market while integrating regional strategies for France.
  • Strengthen partnerships with top advertisers through insights and measurement, including customized testing strategies and consultation.
  • Foster relationships with Canadian advertisers seeking evidence and guidance to demonstrate Spotify's effectiveness.
  • Collaborate with sales teams and cross-functional partners to craft our market entry narrative.
  • Oversee all aspects of survey research, including design, project management, data integrity, fieldwork supervision, analysis, storytelling, report generation, and troubleshooting.
  • Provide essential expertise in the media industry by staying updated on trends, research methodologies, and third-party partnerships, shaping Spotify's measurement strategy.
  • Educate both internal and external stakeholders on media performance trends and standard practices to inform business decisions.
  • Offer informal leadership and mentorship to the broader team, sharing insights and expertise related to ongoing projects.
  • Contribute to Spotify's perspective on new and existing measurement solutions, educating Sales and Marketing teams accordingly.
  • Maintain global databases of advertising effectiveness and establish benchmarks across critical metrics.
  • Lead multiple external client engagements, presenting thought leadership and measurement insights.
  • Analyze large and diverse datasets to extract insights, formulate hypotheses, and address sales, marketing, and business development inquiries.
  • Utilize first-party data and custom research to deepen the understanding of our audience beyond syndicated research.
  • Collaborate with leadership on Sales and Marketing initiatives.
  • Adapt to the dynamic nature of our team and product, embracing new challenges as they arise.

Candidate Profile:

  • Fluency in both French and English is advantageous.
  • 8+ years of experience in digital advertising research, with a solid understanding of the role of research and measurement in driving advertising revenue.
  • In-depth knowledge of the media and advertising sectors, with experience in an Ad Sales environment.
  • Proven track record of collaborating with advertisers and shaping measurement strategies.
  • Exceptional presentation skills, capable of leading and contributing significantly to client meetings.
  • Extensive experience in various advertising measurement methodologies using both first-party and third-party research solutions.
  • Strong background in quantitative advertising research, with skills in designing and analyzing complex studies.
  • Expertise in measurement areas including Reach, Resonance, and Reaction.
  • Proficient in data analysis and storytelling, able to convey the underlying reasons behind research findings.
  • Familiarity with SQL or similar tools is preferred but not mandatory.
  • A proactive self-starter who thrives in ambiguous project environments.
  • A collaborative team player who values building positive relationships with colleagues and partners.
  • Leadership experience with a history of mentoring researchers is a plus.

Work Environment:

  • This role requires some in-person meetings while allowing flexibility for remote work. Regular attendance at the Toronto office is expected.

Employee Benefits:

  • Extensive learning opportunities through our dedicated team.
  • Flexible share incentives to participate in our success.
  • Comprehensive parental leave policy for all new parents.
  • Employee assistance program and self-care resources.
  • Flexible public holidays to align with personal values and beliefs.

About Spotify:

At Spotify, we celebrate individuality and welcome everyone, regardless of background or experience. Our mission is to unlock human creativity by empowering artists and providing fans with unparalleled access to music and podcasts. Since our inception in 2008, we have transformed music listening and continue to lead the way in audio streaming, serving a community of over 500 million users.

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