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Sales Director

2 months ago


Edmonton, Alberta, Canada Yardstick Technologies Inc. Full time
About the Role

We are seeking a highly skilled and experienced Sales Director to join our team at Yardstick Technologies Inc. as a key member of our leadership team.

The successful candidate will be responsible for driving business growth through the development and execution of a business development plan aligned with our corporate objectives.

As a Sales Director, you will lead a team of sales professionals, fostering a culture that promotes our values and implementing strategies to enhance performance and meet sales targets.

Your role will involve making data-driven decisions, developing a marketing plan to drive revenue growth, and contributing strategically to the leadership team.

You will also be responsible for understanding competitors' strategies, overcoming customer objections, and managing the sales and marketing team to annual budgets.

Key Responsibilities:

  • Develop and execute a business development plan aligned with corporate objectives.
  • Identify and understand competitors' products and sales strategies to maintain a competitive edge.
  • Create and lead a team of high-performing outside and inside sales executives.
  • Implement sales management strategies to motivate and improve performance, ensuring sales targets are met.
  • Review weekly data and analytics to make informed decisions.
  • Develop and manage the sales team to annual budgets.
  • Promote and manage continued learning and other sales development.
Marketing Management

The Sales Director will also be responsible for leading and managing a marketing team to drive revenue growth using effective marketing channels.

Key Responsibilities:

  • Develop and implement a marketing plan aligned with corporate objectives.
  • Lead and manage a marketing team to drive revenue growth using effective marketing channels.
  • Set quarterly and annual sales and marketing targets, plans, and strategies.
  • Accountable in leadership meetings for sales and marketing targets.
  • Manage First Time Appointments (FTA): Ensure a steady flow of new client meetings to build the sales pipeline.
  • Conduct targeted outreach to potential clients to generate interest and leads.

Requirements:

  • Bachelor's degree in a business-related field.
  • ~ 2+ years of experience in a senior leadership role.
  • ~5+ years of experience in a sales leadership position.
  • ~7+ years of experience working in a sales role using CRM software.
  • ~ Experience running a team of 7-8 people, including coaching and mentoring from entry level to senior.
  • ~ Solid experience managing a remote team (experience not necessarily required but preferred).
  • ~ In-depth knowledge of selling strategies and motivation techniques.
  • ~ Strategic and creative thinker.