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Marketing Director

2 months ago


Kamloops, British Columbia, Canada Thompson Rivers University Full time
Job Title: Director of Marketing

Thompson Rivers University is seeking a highly skilled and experienced Director of Marketing to lead the development and implementation of integrated, institution-wide marketing strategies to enhance the university's brand and support its mission, goals, and strategic priorities.

Key Responsibilities:
  • Develop and implement data-driven marketing strategies and plans that are brand-aligned and support overall university goals and priorities.
  • Manage and plan a broad range of campaigns, initiatives, projects, and tools that enhance a positive image and reputation for the university.
  • Lead and manage the institutional marketing portfolio, including brand and identity, marketing strategy, creative services, and digital experience.
  • Foster brand alignment and consistency of marketing initiatives across faculties and departments.
  • Provide counsel and guidance on marketing principles and best practices to the marketing team and leaders across campus.
  • Communicate and continuously reinforce the university's brand and identity standards.
  • Use market research to inform the development of marketing strategies and plans.
  • Develop and monitor metrics for evaluating the effectiveness of marketing strategies and activities.
  • Plan, allocate, and hold accountability for human and financial resources.
  • Develop and manage a comprehensive, measurable operating plan and budget.
  • Coach and motivate staff and provide ongoing mentorship and professional development.
Requirements:
  • A post-secondary degree in business, marketing, marketing communications, advertising, or a related field, or equivalent work experience.
  • Minimum of 10 years' experience in the marketing field, with several years at a senior level and responsibility for a staff complement.
  • Demonstrated experience in planning and implementing strategic and integrated marketing strategies.
  • Strong understanding of and experience with leveraging marketing opportunities in the digital domain.
  • Strong interpersonal skills and a proven ability to build and maintain relationships at all levels of an organization.
  • Ability to work effectively in a complex environment governed by stringent deadlines and budgets.
  • Excellent skills in balancing strategic thinking with tactical execution and creative marketing ideas with data-driven decision-making.