Audience Development Strategist
4 weeks ago
We are seeking a highly skilled Audience Development Strategist to lead a specific project at the Museum of Contemporary Art. The successful candidate will be responsible for developing and implementing a comprehensive audience development strategy, leveraging the museum's resources and productions to their fullest potential.
Key Responsibilities- Develop and implement a project plan, working closely with the Marketing and Operations teams
- Establish specific goals and identify key milestones related to the project objectives
- Implement evaluation processes to track the project's progress, using specific metrics
- Manage the project budget, closely tracking expenses
- Act as Project Manager for the project, including timelines and deliverables
- Oversee coordination of the Project Team to effectively deliver project activities, including outreach, promotion, events, partnership development, networking, and audience development
- Lead collaboration with other museum departments to support project implementation
- Undertake or draw on existing market and stakeholder research to inform project strategies and activities
- Liaise with Project Consultants to support project activities
- Provide regular updates to museum leadership, and reports to the Board or Funders as necessary
- Develop, implement, and manage the museum's social media strategy to enhance brand visibility, engage audiences, and drive online growth
- 5+ years of experience in a role that included strong audience development activities, preferably with experience in the visual arts or museum sector
- Ability to effectively establish personal connections, set up meetings, plan partnerships and collaborations, and build and develop strong relationships
- Deep networks in the tourism, public relations, and/or marketing sectors, bonus if these relationships extend to the US
- Bachelor's degree in art, marketing, communications, business, or an adjacent subject
- Experience in social media management, including content planning, community management, and content creation
- Strong strategic planning and project management skills
- Superb organizational skills
- Ability to prioritize and work on multiple tasks simultaneously
- Ability to adapt to the changing circumstances of a project
- Set and track targets using specific metrics, and share evaluation data
- Health, Dental, Accidental Death and Dismemberment, Long Term Disability
- Attractions Ontario Benefits
- Toronto Attractions Council Benefits
- Ontario Living Wage Network Employer
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