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Senior Brand Strategist, Masterbrand

3 months ago


Ajax, Ontario, Canada Colgate Full time

Company Overview:
Colgate-Palmolive, founded in 1806, has evolved from a modest soap and candle manufacturer in New York City to a global leader in consumer products. Our offerings reach consumers in over 200 countries, featuring renowned brands such as Colgate, Palmolive, Softsoap, and many more.

Our Mission:
We are dedicated to enhancing the lives of consumers worldwide through our diverse portfolio, which spans Oral Care, Personal Care, Home Care, and Pet Nutrition. Our commitment extends beyond products; we aim to enrich communities and promote healthier lifestyles.

Role Overview:
As a Senior Brand Strategist for Colgate Equity, you will embark on a transformative journey to enhance brand equity in North America. Your role will involve articulating the brand's purpose and establishing a social impact framework to tackle oral health challenges.

Key Responsibilities:

  • Collaborate with a dynamic brand team, reporting to a senior leader, to deepen the emotional connection between the brand and consumers.
  • Develop and implement business and innovation strategies for key brands, setting priorities and creating actionable workstreams.
  • Oversee the P&L to meet net sales and profitability targets.
  • Provide strategic direction and lead a cross-functional team to achieve business objectives.
  • Partner with agencies to craft impactful marketing campaigns and innovative concepts.
  • Utilize consumer insights to inform strategies, driven by a comprehensive understanding of market trends and data analysis.
  • Engage with sales teams to create compelling narratives for retail partners.
  • Manage daily operations, including budget oversight and forecasting.
  • Supervise one direct report.

Qualifications:

  • 10+ years of experience in commercial roles (finance, sales, marketing) or 8+ years plus an MBA.
  • Demonstrated creativity, curiosity, and analytical thinking.
  • Strong leadership and collaborative skills.
  • Results-driven with the ability to influence stakeholders.
  • Proactive, assertive, and self-motivated.
  • Exceptional written and verbal communication skills.
  • Able to manage multiple projects while delivering excellent results.

Preferred Qualifications:

  • MBA.
  • Experience in the consumer goods sector.

Compensation and Benefits:
We offer a competitive salary range and a comprehensive benefits package, including health insurance, retirement plans, paid time off, and parental leave.

Commitment to Sustainability:
We strive to integrate sustainability into our business practices, focusing on reducing plastic waste and promoting recyclability.

Diversity, Equity & Inclusion:
We believe in a workforce that reflects the communities we serve, fostering an environment of respect and belonging.

Equal Opportunity Employer:
Colgate-Palmolive is an equal opportunity employer, ensuring all qualified applicants receive consideration without discrimination.