Social Media Content Creator

2 months ago

Montreal, Quebec, Canada Eli Health Full time
About Eli Health

Eli Health is a pioneering company at the forefront of at-home health monitoring, offering personalized insights to help individuals manage their health throughout their lives.

About the Role

We are seeking a highly skilled and passionate Social Media Content Creator to join our team. As a key member of our marketing department, you will play a crucial role in shaping and executing our content strategy, enhancing our digital presence, and driving engagement across all platforms.

Key Responsibilities
  1. Content Creation: Develop and publish high-quality social media content (text, images, and videos) that resonates with our audience and reflects our core themes, including hormonal health and data-driven wellness.
  2. Content Calendar Management: Populate the social media calendar for all major platforms (Instagram, Facebook, LinkedIn, X, TikTok) with content aligned with our mission, brand goals, and key news.
  3. Campaign Development: Collaborate with our medical advisors to create engaging social media campaigns with accurate information, promoting our brand and services.
  4. Caption Writing: Craft compelling captions that engage our followers, adapting the tone and perspective for each platform.
  5. Partnerships and Collaborations: Coordinate partnerships with like-minded influencers and content creators to amplify our message.
  6. Content Adaptation: Adapt existing content using tools like Figma and video editing software to fit platform-specific styles and trends.
  7. Industry Research: Stay up-to-date with social media trends and innovations in health and wellness, continuously optimizing our strategy for maximum impact.
  8. Community Building: Build and nurture our online community, fostering conversations around topics like hormone health, lifestyle changes for better wellness, and long-term health improvement.
  9. Community Engagement: Actively engage with our online community, responding to comments and messages, and addressing inquiries promptly and professionally.
  10. Analytics and Insights: Monitor and analyze social media analytics to derive insights and refine our strategy accordingly.
Qualifications
  1. English Language Proficiency: Excellent English language skills, with a strong focus on copywriting and content creation.
  2. Community Management Experience: Demonstrated experience in community management, with a proven ability to build and engage online communities.
  3. Technical Skills: Proficiency with Figma or other design tools, video creation and editing software, social media tools, and social performance analysis.
  4. Location: Based in Montréal, with the ability to create content in person, including pictures and videos for social media platforms.
  5. Passion for Healthcare: A deep passion for hormonal health, data-driven health improvement, lifestyle changes for better wellness, and emerging healthcare trends such as longevity and precision health.
  6. Communication Skills: Experience with communicating complex health and wellness topics to an online audience is a bonus.
  7. Market Knowledge: Experience with the US market and global markets is a bonus.
  8. Personal Qualities: A self-starter, problem-solver, independent, and creative thinker who is highly organized and detail-oriented.

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