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Marketing Events Intern
2 months ago
EMBRACE A HANDS-ON INTERNSHIP EXPERIENCE.
FUEL YOUR PASSION FOR MARKETING.
At BMW Group, we cultivate an environment where interns can truly learn through active participation, taking on significant responsibilities from the outset. Our seasoned professionals will integrate you into the team from day one, encouraging you to contribute your unique ideas and showcasing your capabilities.
As an integral part of the Experiential Marketing division, the Experiential Marketing Intern will play a crucial role in orchestrating and implementing marketing initiatives and events aimed at enhancing brand visibility and generating consumer interest. The ideal candidate will collaborate across departments and assist the Experiential Marketing Team in conceptualizing events, coordinating with agencies, organizing logistics, tracking essential performance indicators, and aiding in the financial management of national event initiatives.
The events may encompass consumer engagement programs, exclusive gatherings, product unveilings, retailer showcases, virtual experiences, sponsorship endeavors, and various other activities. Additionally, you will support the management of the Experiential Marketing Fleet and assist with the routine administrative tasks of the department. We seek an enthusiastic team player who is highly creative, adept at juggling multiple responsibilities and deadlines, flexible, detail-oriented, and thrives in a dynamic environment. You take pride in your contributions and are eager to evaluate the success of initiatives against established goals.
By joining our team, you will acquire extensive knowledge through practical experience and ultimately oversee your own project throughout the internship.
Key Responsibilities
Collaborate closely with various teams across the organization, including Sales, Public Relations, Logistics, Legal, and the broader Brand Management team, to bring planned initiatives to fruition. Foster strong working relationships with external production agencies, vendors, creative partners, and brand collaborators. Oversee individual project budgets, timelines, and approval workflows for both internal and external creative resources. Represent the brand at diverse events, engaging with customers, Brand Ambassadors, and product specialists. Assist in on-site event execution, coordination, and supervision of external vendors and staff. Provide support to the Experiential Marketing team with various daily tasks, including planning, CRM communication, development of lead generation tools, and social media strategies. Handle administrative and program management tasks, including budget tracking and financial oversight. Develop communications to ensure activities are effectively shared internally and with the dealer network when appropriate. Maintain ongoing communication with agencies, Senior Specialists, and department management regarding current event information and outcomes. Compile comprehensive event summary reports, analytics, presentations, and strategic recommendations for management review. Regularly assess and report on prospect engagement, lead generation, and program effectiveness. Prepare materials and presentations for meetings as necessary. Manage the marketing fleet requirements, including transportation, fueling/charging, detailing, and invoice processing. Perform general tasks as needed to enhance the effectiveness of the Experiential and Partnerships Marketing sector.What You Bring to the Team
A strong work ethic and a desire to learn and contribute to the organization's success. The ability to manage competing tasks and deadlines effectively while identifying and communicating potential risks. A self-motivated individual who excels in both team settings and independent work. An acute attention to detail and exceptional organizational skills. A passion for achieving outstanding results and advancing the business. A creative mindset with the ability to think outside the box. A keen awareness of current trends and relevant topics.Qualifications and Experience
A degree from a university or college, preferably in Marketing or Experiential Marketing, with graduation within the last year. A valid full-class driver's license, access to a vehicle, and a willingness to work flexible hours, including evenings and weekends. Prior experience in event marketing, ideally with a minimum of one year. Bilingual proficiency in English and French is an asset. Demonstrated innovative and creative thinking abilities. Excellent written and verbal communication skills with a commitment to customer satisfaction. Proven team player with strong interpersonal and negotiation skills. Intermediate proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint. Willingness to travel within Canada and the United States. Well-developed knowledge of the automotive industry is advantageous.Benefits of working at BMW Group Canada include:
An award-winning workplace culture. Opportunities at the forefront of innovation and creativity. Flexible working arrangements. Access to world-class office facilities. Enjoy fresh meals in our fully staffed and subsidized onsite cafeteria. Energize at our fully stocked coffee and tea bar. We encourage candidates who are legally eligible to work in Canada to apply for this role. Our organization embraces a hybrid work model. Candidates are expected to work from our Head Office in Richmond Hill, Ontario three times a week.
BMW Group Canada is dedicated to attracting and retaining a diverse workforce and fostering an inclusive environment. We do not discriminate against applicants based on race, national or ethnic origin, color, religion, sex, sexual orientation, gender identity, disability, or any other status protected by applicable law.
BMW has an accommodation process in place to support employees with disabilities. Accommodations related to the job selection process are available upon request. If you require specific accommodations due to a disability or medical need, or wish to learn more about our Accessibility policies, please reach out for further information.
