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Digital Marketing Strategist

2 months ago

Longueuil, Quebec, Canada Techo-Bloc Full time
Job Title: Digital Marketing Manager

At Techo-Bloc, we are seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, generate leads, and drive sales across various online channels.

Key Responsibilities:
  • Develop and Execute Digital Marketing Strategies: Create and implement data-driven digital marketing strategies to achieve business objectives, including PPC, SEO, email marketing, social media, and content marketing.
  • Architect and Implement Data Infrastructure: Design and implement data infrastructure to evaluate end-to-end customer experience across various channels, optimizing conversion points and user funnels accordingly.
  • Utilize Data Analytics Tools: Leverage data analytics tools and platforms to track, measure, and analyze key performance metrics (KPIs) such as website traffic, conversion rates, customer acquisition cost (CAC), return on ad spend (ROAS), sales, etc.
  • Conduct Market Research and Competitor Analysis: Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the digital landscape, and recommend actionable insights to optimize campaign performance.
  • Cross-Functional Collaboration: Collaborate with internal teams, including Sales, Creative, Events, etc. to develop integrated marketing campaigns aligned with business objectives and customer needs.
  • Manage Digital Advertising Budgets: Manage digital advertising budgets, allocate resources effectively, and optimize campaign spending to maximize ROI and achieve targeted goals.
Qualifications:
  • Education: Bachelor's degree in Marketing, Business Administration, or related field; advanced degree or professional certifications in digital marketing, data analytics, or related disciplines preferred.
  • Experience: Proven track record of 5+ years of experience in digital marketing roles with a focus on data analytics, strategy development, and campaign optimization.
  • Skills: Expertise in utilizing data analytics tools such as Google Analytics, Adobe Analytics, or similar platforms to track and measure digital marketing performance.
  • Leadership Experience: Leadership experience with a demonstrated ability to lead and mentor a team, drive results, and foster a culture of innovation and continuous improvement.

Ambition Thrives Here Techo-Bloc is a firm believer in everyone having a voice and the opportunity to make an impact. We value empathy and enthusiasm. If you are determined to support the success of your customers and build a reputation that will set you apart from the competition, this is the place to do it.