Data-Driven Marketing Strategist

3 weeks ago


Toronto, Ontario, Canada Tiger Analytics Full time

Tiger Analytics is a leading analytics consulting firm, partnering with Fortune 100 companies to unlock business value through data. Our team of experts in Data Science, Machine Learning, and AI empowers organizations to make informed decisions and drive growth.

We are seeking a highly motivated and experienced **Data-Driven Marketing Strategist** to join our dynamic team. In this role, you will leverage your analytical expertise and marketing acumen to guide data-driven strategies that optimize marketing campaigns and enhance customer experiences.

Responsibilities
  • Collaborate with cross-functional teams to define business objectives and translate them into actionable data requirements.
  • Design and implement comprehensive digital analytics tracking solutions, utilizing tools such as Adobe Analytics and Google Analytics 360.
  • Analyze marketing campaign performance, identify trends, and provide insights to optimize strategies and maximize ROI.
  • Develop dashboards and reports that visualize key performance indicators (KPIs) and communicate actionable findings to stakeholders.
  • Stay abreast of industry best practices and emerging technologies in digital analytics and marketing automation.
Requirements
  • 10+ years of experience implementing digital analytics tracking solutions.
  • Deep understanding of the marketing funnel and customer journey.
  • Proficiency in SQL, data visualization tools (e.g., Tableau), and marketing automation platforms.
  • Strong analytical and problem-solving skills with a data-driven mindset.
  • Excellent communication and presentation skills to effectively convey insights to both technical and non-technical audiences.


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