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Marketing Automation Strategist

2 months ago


Old Toronto, Ontario, Canada Panda Hub Inc. Full time

We are seeking a Marketing Automation Strategist to join our dynamic marketing team at Panda Hub Inc. The ideal candidate will be responsible for implementing and optimizing marketing automation processes to drive lead generation and customer engagement.

Key Responsibilities:
  • Design, build, and deploy automated marketing campaigns using industry-leading platforms such as HubSpot or Marketo.
  • Develop and maintain automated workflows for lead nurturing, segmentation, and scoring.
  • Analyze campaign performance and make data-driven recommendations for optimization.
  • Collaborate with cross-functional teams to integrate marketing automation with CRM systems and other marketing technologies.
  • Stay updated on emerging trends and best practices in marketing automation and implement them to enhance our marketing efforts.
Preferred Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Proven experience with marketing automation platforms such as HubSpot, Marketo, or Pardot.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication and collaboration skills.
  • Relevant certifications in marketing automation tools are a plus.