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Public Relations Team Lead

2 months ago

Edmonton, Alberta, Canada Alberta Construction Safety Association Full time
Job Description

Job Title: Public Relations Team Lead - Strategic Communications

Job Summary:

The Alberta Construction Safety Association (ACSA) is seeking a highly skilled Public Relations Team Lead to drive the development and implementation of comprehensive public and media relations strategies. As a key member of the Corporate Communications team, you will be responsible for enhancing the Association's reputation, increasing awareness of construction safety, and supporting the pursuit of the ACSA's strategic plan.

Key Responsibilities:

  • Strategic Planning and Implementation: Develop, implement, and manage comprehensive public and media relations strategies to enhance brand awareness and visibility for the ACSA.
  • Media Relations: Establish and maintain strong relationships with local, national, and trade media outlets, acting as a spokesperson for the Association and providing expert advice and support on media relations to ACSA's senior administration and staff.
  • Content Creation and Management: Oversee the creation of engaging and informative content for various platforms, including websites, social media, and print, ensuring the production of high-quality content that aligns with the ACSA's strategic objectives.
  • Team Leadership and Development: Lead and mentor communications team members, fostering a collaborative and productive work environment, and overseeing the team's effectiveness by executing communication strategies and plans.
  • Internal Communications: Align internal communications with emerging topics, construction progress, and milestones reached across the Association, collaborating with internal stakeholders to communicate programs, accomplishments, and awareness campaigns effectively.
  • Budget Management: Manage budgets for specific media campaigns, ensuring cost-effective and impactful use of resources.
  • Performance Monitoring: Track and report on the performance of communication strategies and media relations efforts, adjusting strategies as needed to achieve desired outcomes.

Candidate Profile:

We are seeking a highly skilled and experienced professional with a strong background in public relations, communications, or a related field. The ideal candidate will possess:

  • Post-secondary degree or diploma in Public Relations or Communications or a related field.
  • 5-7 years of related experience.
  • 2-3 years of experience in a leadership/mentor role.
  • Strategic thinker with exceptional analytical and problem-solving skills.
  • Proven track record of developing and executing communications, PR & media relations strategies.
  • Knowledge of traditional and digital media and content management systems.
  • Experience with issues/crisis management communication is an asset.
  • Familiarity with relevant legislation, regulations, and industry standards related to training and education.

What We Offer:

The ACSA offers a competitive total compensation package, including a comprehensive benefits program, generous vacation time, and opportunities for professional development in a supportive environment. As a member of our team, you will have the opportunity to make a meaningful impact on the safety and well-being of Alberta's construction workforce.