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Marketing Operations Manager

3 months ago


Burnaby, British Columbia, Canada BLUE BIRD TRAVEL, INC. Full time
Position Overview

As a Marketing Operations Manager at BLUE BIRD TRAVEL, INC., you will play a pivotal role in enhancing our marketing efforts through strategic planning and execution. Your expertise will be essential in guiding our marketing initiatives to align with business objectives.

Key Responsibilities
  • Market Analysis: Conduct thorough market research to inform business strategies and enhance decision-making processes.
  • Communication Strategy Development: Create and implement effective communication strategies that resonate with our target audience.
  • Marketing Strategy Direction: Lead the marketing strategies across various departments to ensure cohesive messaging and branding.
  • Content Oversight: Manage the creation and curation of content for our digital platforms, ensuring high-quality and engaging material.
  • Team Supervision: Oversee a team of 5-10 marketing professionals, providing guidance and support to achieve departmental goals.
  • Promotional Material Development: Design and produce promotional materials that effectively showcase our services.
  • Contract Management: Handle contracts related to marketing initiatives, ensuring compliance and alignment with company policies.
  • Service Marketing: Strategically market our travel services to attract and retain clients.
  • Campaign Evaluation: Direct and assess the effectiveness of advertising campaigns aimed at boosting product and service sales.
  • Client Consultation: Advise clients on effective advertising and promotional strategies to maximize their reach.
  • Public Opinion Research: Conduct surveys to gauge public sentiment and attitudes towards our services.
  • Post-Sale Support: Provide ongoing support to clients after the sale to ensure satisfaction and foster long-term relationships.
Qualifications
  • Education: College/CEGEP degree in Marketing or a related field.
  • Experience: A minimum of 3 to 5 years of relevant experience in marketing management.
  • Language: Proficiency in English is required.
  • Work Hours: Availability to work between 30 to 40 hours per week.
Personal Attributes
  • Strong client focus and dedication to service excellence.
  • Exceptional interpersonal and communication skills, both written and verbal.
  • Reliability and a commitment to delivering high-quality results.