Marketing Communications Specialist

2 days ago

Montreal, Quebec, Canada Walter Surface Technologies Full time

{"Job Title": "Marketing Communications Specialist", "Job Summary": "We are seeking a Marketing Communications Specialist to enhance our communications strategy and drive business growth. This role requires a creative thinker with strong communication skills and a passion for marketing.", "Responsibilities": {"Content Creation": "Develop compelling and engaging content for various channels, including website, email campaigns, press releases and marketing collateral, aligning with brand guidelines.", "Public Relations": "Cultivate relationships with media outlets, industry partners, and key stakeholders to secure and develop positive coverage (press releases, magazine articles, blog posts, interviews, etc.) and enhance the company's reputation.", "Internal Communications": "Develop and execute onboarding content for new employees, manage marketing content & distribution with field sales team, develop and distribute newsletters/success stories", "Support Product Launches": "Coordinate and support the planning and execution of product launches to ensure a consistent brand presence with literature/collateral/press release production.", "WALTER catalog content": "Lead the production of the WALTER catalog; collaborate with product managers, graphic designers and printers to ensure accurate and engaging content.", "Analytics and Reporting": "Utilize analytics tools to track, measure, and report on the performance of marketing initiatives, monitor competitors providing actionable insights for continuous content improvement."}, "Requirements": {"Education": "University degree in Marketing, Communications or equivalent academic background and two (2) years relevant experience", "Experience": "Experience working in a B2B industrial company & knowledge of B2B content marketing strategy would be an asset"}, "Company": "Walter Surface Technologies"}

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