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Marketing Lead

3 months ago

Mississauga, Ontario, Canada Trillium Health Partners Full time

Job Overview

Position Title: Marketing Lead

Employment Type: Contract position

Work Arrangement: Flexible work environment with a combination of remote and in-office responsibilities.

About Us: At Trillium Health Partners, we aspire to redefine health care, ensuring that every individual in our community receives timely and essential medical services.

Our mission is ambitious: to create an innovative health care model for a healthier society.

We are the backbone of Trillium Health Partners, dedicated to generating funds that support our hospitals, ensuring that countless patients in our region have access to necessary medical care. Trillium Health Partners encompasses several hospitals and is recognized as one of Canada's largest health care organizations, catering to one of the country's most rapidly expanding populations. We are also affiliated with a prominent university and host a research institute focused on health innovation. Our facilities are known for their specialized programs in various medical fields, providing comprehensive care through collaboration with local hospitals.

Our foundation team consists of over 50 skilled professionals from diverse backgrounds, all committed to raising essential funds to meet the pressing needs of our health care system.

We pride ourselves on our values of respect, teamwork, and a commitment to excellence, having achieved significant fundraising milestones that have transformed health care in our community.

The Role

The Marketing Lead will be engaged in a contract role, focusing on developing and executing effective marketing strategies across various channels, including digital, social, and traditional media. We seek a candidate with a digital-first approach, who is resourceful and thorough in their efforts. The ideal applicant will possess a proven track record in strategizing, implementing, and analyzing marketing initiatives. They will adeptly collaborate with both internal analytics teams and external partners to identify optimization opportunities aimed at enhancing engagement, increasing donations, and boosting brand visibility. This role requires a high level of collaboration, as the Marketing Lead will guide a team of creative professionals to produce marketing solutions grounded in customer insights and industry best practices. Additionally, the position involves overseeing the content strategy and user experience for our digital platforms, working closely with technical teams to improve site functionality and optimize content for search engines. Regular interaction with hospital partners and senior executives necessitates a professional demeanor and strong communication skills. Experience in media agency settings or managing digital strategies for nonprofit organizations will be advantageous.

Key Responsibilities

  • Collaborate with internal teams to develop marketing strategies that align with organizational objectives.
  • Oversee the creation and management of innovative content that drives engagement and increases donations.
  • Coordinate with creative teams and external partners to ensure effective tracking and reporting of campaign performance.
  • Provide analytical insights and collaborate on post-campaign evaluations to inform future strategies.
  • Work with hospital stakeholders to optimize promotional materials and ensure alignment with organizational priorities.
  • Maintain brand integrity and develop materials that enhance brand recognition.
  • Manage budgets related to marketing initiatives, ensuring efficient allocation of resources.
  • Stay informed on industry trends and competitor activities to guide strategic planning.
  • Utilize donor insights to refine marketing approaches and enhance engagement.
  • Lead the content strategy for digital platforms in collaboration with other marketing team members.
  • Facilitate regular meetings with project partners to ensure timely delivery of marketing initiatives.
  • Provide constructive feedback to enhance collaborative efforts with internal and external partners.
  • Participate in vendor selection processes and manage relationships to ensure deliverables are met.

Qualifications

  • A degree or diploma in business, marketing, communications, or a related field, with a minimum of 5 years of relevant experience.
  • Proven experience in managing integrated marketing campaigns and a strong understanding of best practices.
  • Familiarity with digital marketing tools and techniques, including SEM and SEO.
  • Proficiency in various advertising platforms and analytics tools.
  • Strong analytical skills and the ability to derive actionable insights from data.
  • Excellent interpersonal skills, capable of building relationships with diverse stakeholders.
  • Ability to manage multiple projects and adapt to changing priorities in a fast-paced environment.
  • Strong organizational skills and a commitment to delivering high-quality results.
  • Creative problem-solving abilities and strategic thinking skills.
  • Experience in developing project plans with clear timelines and responsibilities.
  • Ability to influence and collaborate effectively across teams.

Work Environment

  • Flexibility to work outside standard hours as needed.
  • Hybrid work model with a mix of remote and in-office work.
  • A valid driver's license and access to a vehicle may be beneficial.