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iGaming SEO Content Specialist
2 months ago
About Us:
We are a prominent digital sports media organization with a significant global footprint. Our Better Collective brands, which include Action Network, Playmaker, Rotogrinders, HLTV, and The Nation Network, attract over 400 million visits each month. At Better Collective, we harness the unifying power of sports to inspire and engage audiences. Through our innovative strategies and fan-centric approach, we are transforming the way sports content is created and shared.
We believe in fostering a culture of respect, creativity, and enjoyment. Operating in a fast-paced environment, we encourage collaboration that fuels innovation, allowing you to influence the evolving landscape of sports media. At Better Collective, we prioritize creating a community that celebrates achievements, learns from challenges, and grows collectively. Whether you are a sports enthusiast or simply curious, Better Collective is where your skills can shine and make a meaningful impact.
Embark on an exciting journey with us.
Your Role:
We are seeking a talented and driven Content SEO Analyst with a keen interest in the iGaming and online casino sector within the Canadian market. The ideal candidate will possess native-level English proficiency or exceptional command of the language, along with a proven history of conducting competitor analysis, crafting detailed content briefs utilizing SurferSEO, and optimizing content to enhance search engine visibility. As a Content SEO Analyst, you will play a pivotal role in shaping our content strategy and optimizing our digital presence in the competitive iGaming arena. If you are passionate about the iGaming sector and thrive in a dynamic environment, we encourage you to consider this opportunity.
Key Responsibilities:
- Perform comprehensive competitor analysis to uncover gaps, opportunities, and trends in the iGaming and online casino industry, contributing to our content strategy and optimization initiatives.
- Utilize SurferSEO to develop detailed and thorough content briefs that guide our writers in producing high-quality, SEO-focused articles.
- Leverage your 1-2 years of experience in creating content briefs to ensure each brief includes targeted keywords, outlines content structure, suggests headers, and provides on-page optimization recommendations.
- Work closely with writers and editors to ensure content adheres to SEO best practices and meets high editorial standards.
- Apply your foundational knowledge of SEO to enhance existing pages, improving their search rankings and overall performance.
- Analyze the rankings and search performance of existing pages, using data-driven insights to recommend and implement optimization strategies.
- Stay informed about the latest trends and developments in the iGaming and online casino market in Canada, translating this knowledge into engaging content for our target audience.
- Exhibit a willingness to continuously learn and adapt in the fast-paced and competitive iGaming landscape.
- Contribute valuable insights during brainstorming sessions, content ideation, and overall SEO strategies.
Qualifications:
- Native English speaker or 100% proficient in written and spoken English.
- 1-2 years of experience in creating detailed content briefs, preferably using SurferSEO.
- Strong understanding of SEO fundamentals, including keyword research, on-page optimization, and content structuring.
- Demonstrated experience as a writer and/or editor, with a portfolio showcasing your ability to produce engaging and well-optimized content.
- Solid familiarity with iGaming and a deep understanding of online casinos in the Canadian market, particularly in the context of content creation and optimization.
- Ability to analyze search performance and rankings of existing pages, implementing strategies to enhance their visibility.
- Highly motivated and results-oriented, with a passion for delivering exceptional SEO-optimized content in a competitive environment.
- Excellent communication skills, both written and verbal, to collaborate effectively within a cross-functional team.
- Familiarity with SEO tools, analytics platforms, and content management systems.
- Adaptable and open to learning in a fast-paced and competitive setting.
What We Offer:
- Competitive compensation package and paid time off.
- Paid parental leave.
- RRSP matching.
- Numerous growth opportunities.
- A supportive and friendly team dedicated to your success.
We are committed to fostering a workplace free from discrimination. We strongly believe that diverse experiences, perspectives, and backgrounds contribute to a better environment for our employees and a superior product for our users and the community.
