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Lead Marketing Automation Strategist

2 months ago

Oakville, Ontario, Canada Geotab Inc. Full time
Senior Manager of Marketing Automation

Location: Remote

About Us: Geotab is a prominent player in the IoT and connected transportation sector, recognized as a certified "Great Place to Work." Our diverse team is dedicated to empowering businesses to thrive while enhancing community safety and sustainability. We specialize in advancing security measures, connecting commercial vehicles to the internet, and providing web-based analytics that enable our clients to optimize fleet management. With billions of data points processed daily, we utilize data analytics and machine learning to boost productivity, minimize fuel consumption, enhance driver safety, and ensure compliance with regulatory changes. We are in search of individuals who are passionate, innovative, and eager to make a significant impact in a dynamic environment.

Your Role: We are looking for a Senior Manager of Marketing Automation who will spearhead the development and execution of lifecycle marketing automation campaigns aimed at enhancing lead generation and conversion rates. If you have a passion for technology and are eager to contribute to an industry leader, we would like to hear from you.

Key Responsibilities:

  • Oversee the entire marketing automation process, ensuring efficiency and effectiveness while supporting and inspiring team members.
  • Collaborate with the marketing team to establish a comprehensive marketing automation roadmap that aligns with customer and partner acquisition strategies.
  • Design and implement automated campaigns, sequences, triggers, templates, and segmentation through various communication channels to drive engagement and conversion.
  • Develop and manage email marketing initiatives, including continuous testing and performance monitoring.
  • Create nurture campaigns to engage prospects and convert them into customers.
  • Ensure all eligible prospects are integrated into a marketing nurture journey.
  • Work alongside Content, Product, and Channel Marketing teams to optimize marketing automation strategies based on audience segmentation.
  • Continuously enhance marketing automation practices by integrating insights from internal and external data sources.
  • Implement A/B testing to determine the most effective email content.
  • Manage subscriber lists and ensure preferences are accounted for in all communications.
  • Maintain integration with Salesforce CRM and assist in incorporating additional platforms into the marketing automation framework.
  • Collaborate with management to define KPIs, generate reports, analyze campaign performance, and recommend improvements.
  • Monitor campaign metrics and share performance insights with the marketing team.
  • Stay informed on best practices and industry standards to enhance marketing automation processes.
  • Support essential marketing operations initiatives within Salesforce Marketing Cloud and CRM.
  • Create dashboards to analyze campaign performance and provide actionable insights to stakeholders.
  • Act as a subject matter expert on marketing automation, guiding the team in best practices and strategies.
  • Identify opportunities for process improvements to enhance team efficiency.

Qualifications:

  • Bachelor's degree in Marketing or a related field.
  • 3-5 years of experience in marketing strategy and campaign execution.
  • 5-7 years of experience in marketing, particularly in B2B contexts.
  • 5+ years of experience in Marketing Automation within the B2B technology sector.
  • Proven track record in executing Marketing Automation strategies.
  • Extensive experience with Salesforce Marketing Cloud.
  • Strong analytical skills with the ability to interpret data and implement strategies based on insights.
  • Expertise in lead generation, campaign delivery, and marketing automation best practices.

If you resonate with this role, we encourage you to explore this opportunity further.