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Senior Marketing Manager
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Senior Marketing Manager
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Senior Manager, Product Marketing Specialist
2 months ago
We are seeking a highly skilled Senior Manager, Product Marketing to join our team at Walmart Canada. As a key member of our product marketing team, you will be responsible for developing and executing growth strategies that expand customer touchpoints for our advertisers in our stores.
Key Responsibilities- Support the planning and execution of various new product programs launches at various life cycles, including alpha, beta, and general availability stages.
- Work closely with product management to align with customer needs and challenges to transform into product features and benefits and launch effectively with our sales teams.
- Lead the development and go-to-market strategy for our suite of advertising solutions, addressing both technical and content production considerations.
- Conduct and analyze primary and secondary research to develop a deep understanding of market needs by customer segments in coordination with key clients and sales teams.
- Develop and collaborate with internal stakeholders to implement GTM strategies and tactics that include positioning, use cases, story narratives, and sales enablement materials for new product releases and enhancements focused on product adoption and revenue growth.
- Advocate and voice of the customer.
- Lead a team of Product Marketing Managers and Program Managers.
- Deep domain knowledge in advertising, marketing, promotions, or equivalent.
- Ability to understand objectives and communicate with technical and non-technical partners.
- 5+ years of experience in product marketing, 3+ years in digital advertising or B2B software.
- Preferred expertise and experience in social media advertising, digital media, and related technology ecosystem, including SaaS and agencies.
- Experience orchestrating store sampling, demos, and retailtainment.
- Proven ability to form relationships and partner with cross-functional teams for consistent alignment and execution across product management, marketing, and sales teams.
- Embrace working in a fast-paced, continually evolving environment.
- Exceptional communication skills in both writing and presentation.
- Analytical, problem solver, and data-driven.
- Structured and strategic thinker.
- Outcome-focused and oriented with the ability to deliver high-quality work, set expectations, meet deadlines, and conquer obstacles.
