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Digital Marketing Specialist

2 months ago

Ottawa, Ontario, Canada Intouch Insight Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Intouch Insight. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives engagement, conversions, and revenue growth.

Key Responsibilities
  • Content Creation: Develop and implement a content marketing strategy that showcases our expertise and thought leadership in the industry.
  • SEO Optimization: Conduct thorough keyword research and optimize our website and content to improve search engine rankings and drive organic traffic.
  • Analytics and Reporting: Analyze website traffic, engagement metrics, and conversion rates to inform data-driven marketing decisions.
  • Collaboration and Communication: Work closely with cross-functional teams, including sales, product, and customer success, to ensure alignment and effective communication of marketing strategies and initiatives.
  • Staying Up-to-Date: Stay current with the latest trends, best practices, and technologies in digital marketing, including social media, paid advertising, and content marketing.
Requirements
  • Experience: 5+ years of experience in digital marketing, with a proven track record of success in driving engagement, conversions, and revenue growth.
  • Skills: Strong analytical and problem-solving skills, with the ability to interpret complex data and make data-driven decisions. Proficiency in digital marketing tools and platforms, including Google Analytics, Google Search Console, and other SEO tools.
  • Education: Bachelor's degree or diploma in marketing or a related field.
What We Offer
  • Competitive Compensation: A competitive salary and benefits package that reflects your value to our organization.
  • Opportunities for Growth: A collaborative and supportive team environment that fosters professional growth and development.
  • Access to Cutting-Edge Tools: Access to the latest digital marketing tools and technologies to help you succeed in your role.