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Ottawa Media and Community Relations Specialist
3 months ago
Position Overview
The Professional Women's Hockey League (PWHL) Ottawa is in search of a dedicated and skilled individual to take on the role of Media and Community Relations Manager. This pivotal position will serve as the main liaison for all media and community relations efforts within the Ottawa region, playing a crucial role in enhancing the visibility and growth of the PWHL Ottawa team through effective communication strategies, storytelling, and relationship development that align with league standards.
Key Responsibilities
- Design and implement tailored communications strategies and initiatives that resonate with the local market while ensuring alignment with league goals.
- Develop and deliver strategic messaging that highlights player narratives, promotes the sport, and supports community engagement through collaborative efforts with league and team leadership.
- Establish and nurture relationships with a variety of local media outlets, actively seeking innovative coverage opportunities across multiple platforms, including print, digital, radio, and television.
- Manage the media accreditation process for the team, creating and distributing media materials such as press releases, game notes, and postgame summaries to local media.
- Coordinate interviews for team personnel and players, facilitating effective communication with media representatives.
- Engage in media appearances and community events alongside team staff and players to enhance community presence.
- Assist in the planning and execution of themed events for the team.
- Oversee the charitable donation program.
- Participate in regular meetings with the league's Communications department to align on performance goals and share best practices.
- Maintain confidentiality regarding sensitive company data and employee information.
- A minimum of 5 years of experience in sports media relations, public relations, communications, journalism, or a related field.
- A Bachelor's degree in communications, media, sports management, or a related discipline is required.
- Experience within the sports and entertainment sector is preferred.
- Proficiency in computer applications and MS Office programs is essential.
- Availability to attend all home games and events, along with regular attendance at practices and team travel for away games is required.
- Demonstrated expertise in media and community relations, with a proven ability to produce engaging written content and foster positive relationships.
- Creative storytelling abilities, strong research skills, and a talent for generating innovative ideas.
- Exceptional written and verbal communication skills to facilitate information sharing across departments.
- A commitment to continuous learning and improvement, with a proactive approach to enhancing departmental processes.
- Ability to manage multiple tasks effectively in a fast-paced environment, ensuring timely achievement of objectives.
- Willingness to work flexible hours, including evenings and weekends, as required by event schedules.
- Bilingual proficiency in French and English (both written and spoken) is a significant asset.
