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Customer Journey Optimization Expert

2 months ago


Canada 411 Locals Full time
About the Role

At 411 Locals, a leading digital marketing agency, we're revolutionizing the industry by transforming into a full-scale marketing powerhouse. We're seeking a motivated Customer Lifecycle Optimization Specialist to join our dynamic Marketing Team.

About Us

We empower small businesses worldwide by providing simplified, effective, and affordable digital marketing services. Our mission is to enable entrepreneurs to start, grow, and run their ventures with confidence. As an innovative group, we continuously refine existing services while exploring new markets.

Function

The Customer Lifecycle Optimization Specialist role focuses on optimizing email and SMS marketing strategies to enhance customer engagement, retention, and conversion.

Key Responsibilities
  • Develop and Optimize Lifecycle Marketing Cadences: Directly ties to the role's focus on enhancing customer engagement and retention through strategic communication.
  • Analyze Customer Data to Identify Key Trends and Behaviors: Supports the role's requirement for data-driven decision-making to tailor messaging strategies.
  • Create and Implement Personalized Messaging Strategies: This responsibility aligns with the role's goal of developing tailored communications to drive engagement and conversions.
  • Design and Implement Effective Communication Flows: This task focuses on guiding customers through the lifecycle with timely and relevant touchpoints, directly aligned with maximizing lifecycle value.
  • Focus on Strategies that Enhance Payability Percentages and Improve ROI and ROAS: It addresses the financial objectives of the role, ensuring the marketing efforts are effective in financial terms.
  • Conduct A/B Tests: Ensures continuous optimization of the campaigns, aligning with the need to improve customer engagement and conversion rates.
  • Work Closely with Product, Sales, and Analytics Teams: Highlights the cross-functional collaboration necessary for cohesive customer engagement and lifecycle management.
  • Provide Regular Reports on Campaign Performance: Ensures accountability and a data-driven approach to ongoing improvement, which is critical for optimization.
Work Conditions

Be part of a mission-driven company that values innovation and continuous improvement. Work remotely with a dynamic, cross-functional team.

Compensation and Growth

USD$ 2500 per month (Contract full-time). We are committed to fostering the growth and development of our employees. We provide clear career paths and advancement opportunities for both non-sales and sales roles. We believe in recognizing and rewarding exceptional performance and dedication.