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Marketing and Public Relations Executive

3 months ago

Kananaskis Village, Canada Pomeroy Lodging Full time

Director of Marketing and Public Relations

Compensation: Salary

Location: Alaska (USA) and Canadian Rockies (Canada)

Employment Type: Full-Time

About Us: Pomeroy Lodging operates two exceptional mountain resorts, one situated in the pristine wilderness of Alaska and the other in the majestic Canadian Rockies. Each location boasts unique features, including upscale accommodations, advanced conference facilities, tranquil wellness centers, and exhilarating outdoor adventures. Our commitment is to deliver an extraordinary experience for our guests, blending excitement, relaxation, and outstanding service.

Position Overview: The Director of Marketing and Public Relations will spearhead the formulation and execution of holistic marketing and PR initiatives aimed at enhancing revenue and performance. This role demands a vibrant leader with a fervor for hospitality, a profound comprehension of the travel and tourism sector, and the capability to lead and motivate a diverse team. The Director will collaborate closely with upper management to synchronize marketing strategies with corporate goals and stimulate growth across both resorts.

Key Responsibilities:

  1. Strategic Development:
    • Craft and deploy cohesive marketing and PR strategies for both resorts.
    • Identify target demographics and design customized campaigns to engage various guest segments.
    • Evaluate market dynamics, competitor behavior, and customer insights to guide strategic choices.
  2. Marketing Initiatives:
    • Conceive and implement multi-platform marketing initiatives, encompassing digital, print, social media, and email outreach.
    • Leverage SEO, SEM, and PPC techniques to enhance online visibility and drive traffic to the resorts' digital platforms.
    • Assess and report on the success of marketing initiatives, refining strategies as necessary.
  3. Leadership:
    • Collaborate with the Senior Director of Brand Strategy to ensure brand consistency and messaging.
  4. Public Relations Management:
    • Establish and nurture relationships with media representatives, journalists, influencers, and industry collaborators.
    • Oversee the development and dissemination of press materials, including press releases and media kits.
    • Coordinate media events, press trips, and other PR activities to foster positive media coverage.
  5. Team Development:
    • Guide and mentor a team of marketing specialists, promoting a cooperative and innovative work culture.
    • Set explicit objectives and performance indicators for the team, conducting regular assessments and providing constructive feedback.
    • Facilitate ongoing professional growth for team members through training and development opportunities.
    • Build and maintain strong partnerships with agency collaborators.
  6. Event Marketing:
    • Oversee marketing strategies for events and conferences hosted at both resorts.
    • Create promotional content and strategies to maximize participation and engagement.
    • Work with event planners to ensure smooth execution and positive guest experiences.
  7. Financial Oversight:
    • Formulate and manage the marketing and PR budget, ensuring efficient resource allocation.
    • Monitor spending and ROI, making informed decisions to enhance efficiency and effectiveness.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related discipline (Master's degree preferred).
  • 8-10 years of experience in marketing and public relations, particularly in the hospitality sector.
  • Demonstrated success in developing and executing impactful marketing and PR campaigns.
  • A strong passion for travel, hospitality, and outdoor activities.
  • Exceptional leadership and team management capabilities.
  • Outstanding written and verbal communication skills.
  • Proficiency in digital marketing tools and analytics.
  • Able to thrive in a fast-paced, dynamic environment.
Benefits:
  • Competitive salary and performance-related bonuses.
  • Comprehensive health and wellness benefits.
  • Opportunities for professional advancement and development.
  • Personal days: 5 per year after 90 days of continuous full-time employment.
  • Food and Beverage discounts at all dining venues.
  • Growth and development opportunities, both personal and professional.
  • Onsite staff accommodations with amenities including a convenience store and gym.
  • One meal per day in the employee cafeteria (taxable benefit).
  • Discounts on recreational activities offered through our Activities Committee.
  • Access to shuttle services.
  • Health and Wellness benefits (some restrictions may apply).
  • Vacation accrual starting on the first day of employment at a rate of 4% of earnings.
  • Membership providing discounted rates at affiliated hotels.
  • Discounted access to wellness facilities.
  • Discounted recreational rates.

Apply now or visit us to learn more information.
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