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Marketing Automation Strategist
2 months ago
We are seeking a highly skilled and experienced Marketing Automation Strategist to join our team at BlueLena. As a key member of our team, you will be responsible for managing key account relationships, guiding publishers through the strategic development process, and identifying BlueLena solutions that drive sustainability.
Key Responsibilities- Manage a portfolio of 15-25 clients (or 40-50 community news brands) from deal signing forward, developing the strategy playbook, overseeing the program implementation, and providing strategic guidance for their growth and reader revenue programs.
- Work hand-in-hand with clients, relying on BlueLena's external partners and internal support personnel to craft and execute action plans.
- Propose and direct the work of campaign launches, building automations, and optimizing engagement platforms to deliver results for our newsrooms.
- Develop, implement, and execute holistic audience strategies that accomplish goals and objectives established through BlueLena's five-stage publisher journey methodology.
- Become an expert on our product offerings, including tools for email acquisition, content access controls, data integration, and marketing automation processes.
- Communicate daily and directly with clients, becoming a resident expert on all aspects of our platforms, best practice approaches, and the broader trends across the media industry.
- Participate in the scoping, preparation of managed services agreements, and comprehensive program development through a consultative, solutions-based approach.
- Guide clients through projects, ensuring tasks are completed by all stakeholders in a timely manner, and communicating with BlueLena technology partners for resolution of technical issues.
- Advise clients on best practices with our marketing stack and relevant use cases.
- Assist clients with urgent needs and usher them toward solutions and favorable outcomes.
- Act as the first line of defense for triaging issues impacting client satisfaction and platform performance.
- Exceed client expectations on quality, timeliness of response, and overall customer experience.
- A creative, empathetic problem-solver with a good sense of a reader's news reading experience and the challenging environment of independent news publishing.
- Experience in a news organization, working in audience development, engagement, community management, analytics, or reader revenue.
- Knowledge of email marketing, social media, editorial/content strategy, news audience development, and/or user experience.
- A passion for supporting the independent news ecosystem and an ability to learn and tell us how you think you can make an impact with BlueLena.
BlueLena was founded in 2020 by an experienced team of journalists and newsmedia marketing executives to create a sustainable future for independent local media. We facilitate the sharing of best practices through a weekly newsletter, community Slack channel, and monthly Zoom meetings where we spotlight success stories from across the BlueLena publisher consortium.
We are an equal opportunity employer and welcome applications from diverse candidates. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
