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Media Relations Account Manager, Technology Sector

3 months ago

Old Toronto, Ontario, Canada Edelman Full time

Edelman has seen remarkable growth in recent years, reflecting our transformation from a traditional PR agency into a comprehensive communications marketing firm. We now provide various specialized services, including creative solutions, social media strategies, paid media, and research, to assist clients in evolving, promoting, and safeguarding their brands in a competitive marketplace.

Our mission is to help clients, ranging from startups to established industry leaders, navigate the complexities of the sector and achieve results that enhance their reputation, engage customers, build brands, and drive business success both in Canada and globally.

We are seeking a talented storyteller. Are you interested?

Edelman Toronto is in search of an Account Manager with substantial earned media expertise to manage technology client accounts (both consumer tech and B2B). The ideal candidate will possess hands-on experience in crafting compelling narratives that capture the attention of both media and consumers. A strong understanding of the evolving earned media landscape is essential, along with the ability to develop a media strategy that yields results, secure top-tier coverage, provide influencer recommendations, and work within an integrated marketing framework.

You will demonstrate a proven ability to generate strong media outcomes for clients and possess excellent written and verbal communication skills.

Working closely with senior staff, you will contribute to the execution of communication plans aligned with client objectives.

This role offers the chance to implement strategic campaigns across a diverse range of accounts, including telecommunications, security, gaming, gadgets & entertainment, and enterprise technology.

Key Responsibilities:
  • Exhibit a solid understanding of the public relations industry and its fundamental principles.
  • Grasp essential client information, including business strategies, industry challenges, products and services, key customers, and competitors.
  • Provide administrative support for client services; attend meetings, manage scheduling logistics, and draft agendas and summaries.
  • Research, compile, and analyze the media landscape relevant to core technology journalists and outlets.
  • Write, edit, and proofread materials such as press releases, pitch letters, fact sheets, and client correspondence.
  • Engage in new business processes, including research, audits, and proposal development.
  • Demonstrate a general knowledge of social media tools.
  • Build media lists and pitch to journalists.
  • Commit to ongoing learning through internal and external training opportunities.
  • Be a strong team player capable of managing junior team members while collaborating with senior staff.
  • Embody the Edelman values: a relentless pursuit of excellence, a commitment to curiosity, and the courage to act ethically.
Qualifications:
  • A Bachelor’s degree (or higher) in Communication or a related field from an accredited institution.
  • 3+ years of relevant experience in earned media or communications, particularly with enterprise technology, gaming, gadgets, or consumer technology clients.
  • In-depth knowledge of the technology media landscape in Ontario and Canada.
  • Understanding of the role of communications and PR agencies, with agency experience considered advantageous.
  • Media relations experience is essential, along with the ability to compile and present media results through proactive analysis of message pull-through and tone of coverage.
  • Client service experience is crucial, demonstrating the ability to address client concerns thoughtfully and effectively.
  • Proficiency in MS Office, MS Excel, and MS PowerPoint is required.
  • Strong references from previous employers.
  • A strategic mindset for business is essential.
Application Process:
  • If you are passionate about communications and possess earned media experience, please submit your résumé and cover letter. Only candidates selected for an interview will be contacted. Thank you for your interest in Edelman Toronto.