Head of International Expansion Video Strategy and Go-To-Market Leader
1 day ago
We are seeking a seasoned leader to join our team as Head of International Expansion Video Strategy and Go-To-Market. This new role will report directly to the Director, WW Video Go-To-Market and be the IX leader for developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties.
Key Responsibilities- Drive International Expansion Vision: Develop and execute the international expansion vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across all video properties.
- Grow Video Advertising Adoption: Drive adoption of Amazon's video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
- Develop End-to-End Strategy: Develop the IX end-to-end strategy for positioning, pricing, packaging, and planning of Amazon's STV advertising offerings, alongside sales, product, sponsorships, and strategy peers.
- Aggregate VOC and Partner with Product Teams: Aggregate VOC and partner with product teams to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs.
- Partner with Product, Sponsorships, & Ads Marketing: Partner with Product, Sponsorships, & Ads Marketing on Video Sales and Marketing narratives.
- Customize Macro Strategy: Customize the macro strategy to each sales vertical within the IX Amazon Ads team.
- Contribute to Trading Agreement Process: Contribute to the IX Trading Agreement process for Amazon, as well as all similar annual processes as they relate to Video. Drive sales enablement of both current and new products & capabilities.
- Lead and Develop a Team: Hire, develop and lead a team of Video strategy and GTM leads.
- 10+ Years of Experience: 10+ years of building and leading large teams and working in matrixed operating structures experience.
- Strategic Thinking: Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent.
- Business Acumen: Experience in strategic thinking about business, enterprise software products, and new technology platforms and architectures or equivalent.
- Sales Strategy Experience: 10+ in sales strategy, business development, product management, digital media strategy/GTM at a media & entertainment company.
- Senior Stakeholder Management: Experience in previous roles managing relationships with senior stakeholders including: Product leaders, Sales, Account Management, Finance and Marketing.
- Digital Media Landscape: Extensive knowledge of digital media landscape, video advertising, and AdTech (e.g., Identity resolution, DSPs, programmatic media, premium digital video, performance advertising).
- GTM Strategy Experience: Experience building and deploying GTM strategies, with an emphasis on packaging, positioning and messaging.
- Results-Oriented: Experience dealing with results, metrics and data management and a desire to create and build new processes.
- Analytical Skills: Possess analytical and quantitative skills with an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analyses.
- Excellent Communication: Excellent communication skills (written & verbal), including the ability to present complex topics both in person, over the phone, and through concise document writing.
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Old Toronto, Ontario, Canada Amazon Full timeAbout the RoleWe are seeking a seasoned leader to join our team as Head of International Expansion Video Strategy and Go-To-Market. This role will be responsible for developing and executing a unified go-to-market strategy for video advertising across Amazon's global properties.Key ResponsibilitiesDrive International Expansion Vision: Develop and implement a...
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Old Toronto, Ontario, Canada Amazon Full timeAbout the RoleWe are seeking a seasoned leader to join our team as Head of International Expansion Video Strategy and Go-To-Market. This role will be responsible for developing and executing a unified go-to-market strategy for video advertising across Amazon's global properties.Key ResponsibilitiesDrive International Expansion Vision: Develop and implement a...
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Toronto, Ontario, Canada Amazon Full timeAbout the RoleWe are seeking a seasoned leader to join our team as the Head of International Expansion Video Strategy and Go-To-Market. This role will report directly to the Director, WW Video Go-To-Market and be responsible for developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming...
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Toronto, Ontario, Canada Amazon Full timeAbout the RoleAmazon is seeking an experienced digital sales or brand leader to accelerate our International Advertising footprint with a focus on scalable programmatic and video digital media. As a Senior Go-to-Market Specialist, International Expansion, you will drive a cross-functional team to launch Advertising as a net new offering in multiple countries...
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Toronto, Ontario, Canada Amazon Full timeAbout the RoleAmazon is seeking an experienced digital sales or brand leader to accelerate our International Advertising footprint with a focus on scalable programmatic and video digital media. As a Senior Go-to-Market Specialist, International Expansion, you will drive a cross-functional team to launch Advertising as a net new offering in multiple countries...
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Toronto, Ontario, Canada Amazon Full timeAbout the RoleAmazon is seeking an experienced digital sales or brand leader to accelerate our International Advertising footprint with a focus on scalable programmatic and video digital media. As a Senior Go-to-Market Specialist, International Expansion, you will drive a cross-functional team to launch Advertising as a net new offering in multiple countries...
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Toronto, Ontario, Canada Amazon Full timeAbout the RoleWe are seeking a seasoned leader to join our team as Head of International Expansion (IX) Video Strategy and Go-To-Market (GTM) for Amazon Ads. This new role will report directly to the Director, WW Video Go-To-Market and be the IX leader for developing the unified go-to-market strategy and strategic execution for advertising solutions across...
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Old Toronto, Ontario, Canada Amazon Full timeAbout the RoleAmazon is seeking a highly experienced Senior Global Marketing Specialist to lead our International Expansion strategy. As a key member of our team, you will be responsible for developing and executing a customer-led go-to-market approach to drive growth in international markets.Key ResponsibilitiesDevelop and Execute International Expansion...
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Old Toronto, Ontario, Canada Amazon Full timeAbout the RoleAmazon is seeking a highly experienced Senior Global Marketing Specialist to lead our International Expansion strategy. As a key member of our team, you will be responsible for developing and executing a customer-led go-to-market approach to drive growth in international markets.Key ResponsibilitiesDevelop and Execute International Expansion...
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Old Toronto, Ontario, Canada Amazon Full timeAbout the RoleWe are seeking a seasoned executive to join our team as Principal, BR Video Strategy and Go-To-Market. This role will report directly to the Head of WW Video Go-To-Market and contribute in developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties globally.The...
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Old Toronto, Ontario, Canada Amazon Full timeAbout the RoleWe are seeking a seasoned executive to join our team as Principal, BR Video Strategy and Go-To-Market. This role will report directly to the Head of WW Video Go-To-Market and contribute in developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties globally.The...
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Toronto, Ontario, Canada Amazon Full timeDESCRIPTIONAmazon Advertising is dedicated to driving measurable outcomes for brand advertisers, agencies, and entrepreneurs. Our ad solutions—including sponsored, display, video, and custom ads—leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. Our ideas are executed across Amazon,...
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Old Toronto, Ontario, Canada Amazon Full timeAbout the RoleWe are seeking a seasoned executive to join our team as Principal, BR Video Strategy and Go-To-Market. This role will report directly to the Head of WW Video Go-To-Market and contribute to developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties globally.Key...
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Old Toronto, Ontario, Canada Amazon Full timeAbout the RoleWe are seeking a seasoned executive to join our team as Principal, BR Video Strategy and Go-To-Market. This role will report directly to the Head of WW Video Go-To-Market and contribute to developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties globally.Key...
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