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Senior Manager
2 months ago
Circle Medical Technologies, Inc. is seeking an experienced Senior Manager to join our Growth team. As a key member of our team, you will be responsible for developing and executing a comprehensive growth strategy to drive patient acquisition and revenue growth.
Key Responsibilities- Develop and implement a growth strategy to drive patient acquisition and revenue growth
- Oversee the performance of new patient activations and ensure targets are met
- Launch and scale new acquisition channels, including affiliates, partnerships, paid social, video, out-of-home, and more
- Align patient acquisition plans with the P&L budget through forecasting and management of LTV, CAC, ROAS, and reporting on results
- Take ownership of the acquisition marketing budget and ensure effective allocation across channels to maximize ROI
- Improve reach, awareness, engagement, and traffic to drive high-value user acquisition
- Proactively identify and execute new user acquisition opportunities, exploring new channels or media buys to generate incremental patient booking
- Oversee the planning, implementation, and optimization of acquisition campaigns across various channels
- Partner and collaborate with digital agencies running paid search and SEO
- Own the strategy, roadmap, and execution of a high velocity of experimentation across the entire acquisition funnel
- Collaborate closely with the product team to optimize landing pages, booking funnels, and other on-site interactions crucial for customer acquisition
- Use an analytical, data-driven approach to develop and analyze test results for efficient customer acquisition
- 8+ years of relevant work experience in leading performance marketing and/or acquisition strategy development for a direct-to-consumer product or brand
- Direct experience managing multi-million dollar marketing budgets
- Proficiency with various channels, content creation, campaign optimization, and A/B testing
- Previous experience in a fast-growth technology and/or mobile app business is an asset
Circle Medical Technologies, Inc. offers a competitive salary range of $129,000 to $154,000 CAD, plus generous vacation, and full medical/dental benefits. We also offer flexible vacation, paid bonus holidays, $500 annual education and development reimbursement, and extended medical, dental, vision, disability, and life insurance benefits.