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Director, Fraud Prevention Awareness and Education

2 months ago

Toronto, Ontario, Canada Canadian Bankers Association Full time
About the Role

The Canadian Bankers Association is seeking a highly skilled professional to fill the position of Director, Fraud Prevention Awareness and Education. This role is responsible for steering anti-scam and fraud awareness and education efforts, as well as creating linkages between other CBA initiatives, including financial literacy and stakeholder education.

Key Responsibilities
  • Develop and execute a strategic approach to increasing Canadians' awareness of how to prevent, respond, and educate themselves about scams and fraud.
  • Collaborate with the CBA team and stakeholders from diverse public and private sectors to drive strategy and execution on education and awareness efforts.
  • Bring a blend of marketing, communications, and education savvy, as well as an agile approach to campaign work.
  • Galvanize efforts to block bad actors and protect Canadians from scams and fraud.
  • Work with the Strategy, Marketing & Communications team to evolve and amplify anti-scam and fraud prevention messages.
  • Develop and deploy relevant metrics to guide and evolve awareness efforts.
  • Contribute to the use of data analytics tools to track campaign performance and prepare reports to evaluate the effectiveness of marketing initiatives.
  • Shape messaging and inform strategy on how the CBA communicates its anti-scam and fraud prevention work.
  • Identify potential strategic sponsorship opportunities aligned with anti-scam and fraud prevention programs and organizational goals.
Requirements
  • 10+ years of experience in a communications/marketing function.
  • Experience leading public awareness and educational initiatives, with a strong track record in cross-sector collaboration and stakeholder engagement.
  • Proven ability to develop and execute multi-channel campaigns aimed at diverse audiences.
  • Excellent writing skills and a proven track record developing and managing communications planning.
  • Social media-savvy with experience designing and executing digital communications strategies.
  • Strong bias to action and collaboration.