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Integrated Marketing Manager

2 months ago

Montreal, Quebec, Canada Lightspeed Full time
Job Title: Integrated Marketing Manager - Hospitality

We are seeking an experienced Integrated Marketing Manager to join our Marketing team in Montreal. As a key member of our team, you will be responsible for developing and executing regional lead generation strategies through online and offline marketing campaigns.

Key Responsibilities:
  • Develop and own the tactical execution of the regional annual/quarterly marketing roadmap, seasonal campaigns, and other projects to drive pipeline and revenue for the business.
  • Collaborate with the regional Performance Marketing Team to increase engagement and conversion of always-on acquisition campaigns, media buy, paid and organic social campaigns.
  • Own the Lightspeed messaging in your market by reviewing, editing, and writing different content formats, including emails, blogs, content for events, sales enablement, and more.
  • Work closely with the company's Hospitality Sales team to enable them to meet their commercial objectives by providing them with appropriate tools, materials, and ad-hoc promos where necessary.
  • Support the development of customer marketing activities, including marketing automation programs, to upsell and retain existing customers.
  • Measure, evaluate, and iterate marketing campaigns and activations based on data-driven insights.
  • Continually review internal and external data sources to identify growth and expansion opportunities.
  • Collaborate with the Senior Director of Marketing, NoAM to set and own the regional marketing budget, own the monthly budget reconciliation, and actualization.
  • Support new product and feature release and channel activation.
  • Be the hospitality marketing expert for your markets, stay updated on the latest trends and market opportunities, and collaborate with the Senior PR Manager/Content Specialist to seize relevant opportunities.
Requirements:
  • Solid experience developing and leading marketing roadmaps, campaigns, and projects from customer insight to ideation and execution.
  • A strategic and analytical mind with a customer-centric focus and ownership mentality to deliver on business objectives and high-growth targets.
  • Strong mastery for identifying marketing opportunities for new customer acquisition and for growing an existing customer base.
  • Excellent collaborator with experience working with Product, Marketing, and Sales leaders of various levels.
  • Strong project management and communication skills to lead and influence multiple stakeholders to meet project objectives and deadlines.
  • Ability to write data-driven marketing briefs to inform and demonstrate the ROI of marketing campaigns to launch, translate the brief into clear marketing deliverables, and Jira tickets.
  • Superior analytical skills with proven data tools experience, including Salesforce, Looker, and more.
  • No-limits mindset, creative flair, initiative, and positive attitude to convince and lead people and teams from different departments.
What We Offer:
  • Able to do your job in a truly flexible hybrid environment (3 days/week in the office).
  • Genuine career opportunities in a company that's creating new jobs every day.
  • Work in a team big enough for growth but lean enough to make a real impact.

We know that people are more than what's on their CV. If you're unsure that you have the right profile for the role, hit the 'Apply' button and give it a try.

At Lightspeed, we're committed to creating a workplace that's inclusive, diverse, and supportive. We believe that everyone deserves equal opportunities, regardless of their background, culture, or identity. We're proud to be an equal opportunities employer and welcome applications from all qualified candidates.