Digital Marketing Strategist

20 hours ago

Richmond Hill, Ontario, Canada Jewlr Full time
About Jewlr

Jewlr is a leading online destination for personalized jewelry, offering customers an innovative and personalized experience. Our state-of-the-art workshop in Toronto, Canada, produces high-quality jewelry on-demand, ensuring timely delivery to customers worldwide.

Job Summary

We are seeking an experienced Digital Marketing Specialist to join our team. As a key member of our Growth and Performance Marketing team, you will be responsible for implementing and managing comprehensive Paid Search campaigns across Google and Microsoft Ads. Your expertise in campaign strategy, execution, and optimization will drive business growth and revenue.

Key Responsibilities
  • Develop and execute comprehensive Paid Search campaigns across Google and Microsoft Ads, including Paid Search, Performance Max, Demand Gen, Paid Shopping, and YouTube campaigns.
  • Conduct keyword research, competitive analysis, and audience segmentation to identify opportunities and optimize targeting.
  • Utilize advanced optimization techniques, including bid strategy adjustments, insights from keyword impression share patterns, auction and competitive trends.
  • Monitor and optimize campaigns to achieve KPIs such as ROAS, CTR, CPC, and CPAs.
  • Perform A/B testing on ad creatives and campaign configurations, landing pages, and bidding strategies to improve performance.
  • Monitor digital performance and provide regular reporting on channel performance and tracking of KPIs.
  • Provide proactive solutions to improve campaign efficiency and effectiveness.
Requirements
  • University degree or college diploma in a related field.
  • Certified in Google Ads.
  • 3+ years of related experience in digital marketing required.
  • Proficiency in managing medium to large scale PPC accounts across paid search channels, including Google Ads and Microsoft Advertising.
  • Proficiency in connecting PPC goals with comprehensive performance metrics and/or ROI and ROAS measurements.
  • Working knowledge of SEO and Analytics (Google Analytics 4) coupled with a strong working knowledge of marketing principles.
  • Experience editing product listings and generating product performance analysis via Google Merchant Center.
What We Offer
  • A positive, professional, and engaging working environment.
  • Experience executing international PPC campaigns across major markets.
  • An amazing culture that focuses on diversity, values, and giving back to the community.
  • Comprehensive medical and dental benefits.
  • Performance bonuses.
  • Employee discount.

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