Digital Media Specialist

2 months ago


Toronto, Ontario, Canada Apex Exchange Full time

Job Overview

The Sr. Programmatic Specialist plays a crucial role in driving the success of our clients' online media campaigns at Apex Exchange. This position requires a strong understanding of digital marketing principles and experience with programmatic advertising platforms.

Key Responsibilities

  • Collaborate with Account Managers to execute, manage, and optimize large-scale online media campaigns and programs for agency clients.
  • Manage campaign setup, trafficking, and QA processes to ensure accurate implementation and pacing.
  • Develop and provide client-facing campaign performance reports, highlighting key metrics and insights.
  • Assist in the development of client decks and status documentation, showcasing campaign results and recommendations.
  • Support the Account Manager in client activation and provide input on campaign optimizations.

Requirements

  • 3+ years of experience in digital marketing, with a focus on programmatic advertising.
  • 2+ years of hands-on experience with DV360 or Google, with a strong understanding of auction/exchange-based performance media and audience-based buying.
  • Experience with Verizon or Amazon is a plus, but not required.
  • Strong analytical thinking and mathematical skills, with the ability to interpret campaign data and provide actionable insights.
  • Excellent communication and writing skills, with the ability to craft compelling campaign reports and client-facing materials.
  • Proficiency in Microsoft Office solutions, with a focus on Excel and PowerPoint.


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