Digital Media Specialist
2 months ago
Job Overview
The Sr. Programmatic Specialist plays a crucial role in driving the success of our clients' online media campaigns at Apex Exchange. This position requires a strong understanding of digital marketing principles and experience with programmatic advertising platforms.
Key Responsibilities
- Collaborate with Account Managers to execute, manage, and optimize large-scale online media campaigns and programs for agency clients.
- Manage campaign setup, trafficking, and QA processes to ensure accurate implementation and pacing.
- Develop and provide client-facing campaign performance reports, highlighting key metrics and insights.
- Assist in the development of client decks and status documentation, showcasing campaign results and recommendations.
- Support the Account Manager in client activation and provide input on campaign optimizations.
Requirements
- 3+ years of experience in digital marketing, with a focus on programmatic advertising.
- 2+ years of hands-on experience with DV360 or Google, with a strong understanding of auction/exchange-based performance media and audience-based buying.
- Experience with Verizon or Amazon is a plus, but not required.
- Strong analytical thinking and mathematical skills, with the ability to interpret campaign data and provide actionable insights.
- Excellent communication and writing skills, with the ability to craft compelling campaign reports and client-facing materials.
- Proficiency in Microsoft Office solutions, with a focus on Excel and PowerPoint.
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