Public Relations Strategist

1 month ago

Vancouver, British Columbia, Canada G&F Financial Group Full time

About G&F Financial Group

G&F Financial Group, a leading financial institution in British Columbia, is dedicated to empowering individuals and businesses to achieve their financial goals. With a rich history of serving communities across the province, we offer a comprehensive range of personal and commercial banking solutions, insurance products, and wealth management services.

At G&F Financial Group, we believe in fostering strong relationships with our members and clients, providing exceptional customer service, and making a positive impact on the communities we serve. We are committed to innovation, integrity, and excellence in everything we do.

What This Role Is All About:

G&F Financial Group is seeking a highly motivated and experienced Public Relations Manager to play a pivotal role in shaping our public image and driving positive media coverage. You will be responsible for developing and executing strategic communications initiatives, building strong relationships with journalists and media outlets, and managing crisis communications effectively.

Your Responsibilities:
  • Develop and implement comprehensive public relations strategies aligned with the organization's goals and objectives.
  • Draft compelling press releases, media advisories, and other communication materials for various audiences.
  • Cultivate and maintain strong relationships with key journalists, influencers, and industry stakeholders.
  • Monitor media coverage and analyze public perception of the organization.
  • Manage crisis communications effectively, ensuring timely and accurate information dissemination.
  • Track and measure the effectiveness of public relations campaigns and initiatives.
Our Values:

At G&F Financial Group, we are guided by our core values:

  • Collaboration: We believe in teamwork and fostering a supportive environment where everyone can contribute their best.
  • Integrity: We operate with honesty, transparency, and ethical conduct in all our dealings.
  • Customer Focus: We are dedicated to providing exceptional service and exceeding the expectations of our members and clients.
  • Innovation: We embrace new ideas and technologies to continuously improve our products, services, and operations.

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