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Digital Analytics Specialist
2 months ago
Job Title: Digital Analytics Specialist
Job Summary:
Nexus Systems Group Inc. is seeking a highly skilled Digital Analytics Specialist to join our team. As a key member of our digital analytics team, you will be responsible for designing and implementing digital analytics tracking, tagging, and targeting solutions for our clients.
Key Responsibilities:
- Design and Implement Digital Analytics Solutions: Determine the design and implementation of digital analytics tracking, tagging, and targeting solutions, and provide teams with code for implementation.
- Manage Analytical Accounts: Manage a variety of analytical accounts across multiple geographies, primarily Adobe Analytics and Google Analytics.
- Collaborate with Cross-Functional Teams: Collaborate with frontend developers, backend developers, and analytic teams to build solutions for measurement of client platforms.
- Support Campaign Requirements: Support campaign requirements for pixel and conversion tracking and maintain any link tracking documents.
- Create Dashboards: Create dashboards using Adobe Analytics and Google Analytics.
- Develop Best Practices: Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team.
- Perform Data Analysis: Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns.
- Identify Trends and Insights: Identify patterns and trends in marketing results and online activity and report on findings.
- Analyze Digital Marketing Data: Analyze digital marketing data and user behavior patterns to provide valuable insight and to optimize user engagement and improve the effectiveness of marketing campaigns.
- Monitor Site and Campaign Traffic: Monitor site and campaign traffic and determine cross-promotion, cross-sell, and lead-gen opportunities.
- Familiarity with Tag Audit Tools: Familiarity with tag audit tools like ObservePoint and Tag Inspector.
- Identify Bugs and Erroneous Tags: Identify bugs and erroneous analytics tags and provide solutions to the development team.
- Advise on Digital Strategy: Work with Digital Channels to advise on our continually evolving digital strategy.
- Provide Technical Direction: Ability to provide clear and concise technical direction, expertise, advice, and tracking solutions to frontend developers, backend developers, and analytic teams to build tools for measurement of client platforms.
Requirements:
- Expertise in Adobe Analytics Implementation: Expertise in Adobe Analytics implementation using Adobe Launch tag manager and Adobe Mobile SDK.
- 2+ Years in Configuring Web and Mobile Analytics: 2+ years in configuring web and mobile/native app analytics for multiple clients.
- Expertise in Creating Dashboards: Expertise in creating dashboards in Adobe and transforming data from multiple sources.
- Good Understanding of HTML, CSS, and JavaScript: Good understanding of HTML, CSS, and JavaScript.
- Experience Presenting Reports: Experience presenting reports and strategic recommendations to clients.
Nice to Have:
- Expertise in Google Analytics Implementation: Expertise in Google Analytics implementation using Google Tag Manager.
- Experience Working with Digital Advertising Platforms: Experience working with digital advertising platforms (Facebook Business Manager, Google Ads, DoubleClick Manager, AppNexus) and search engine optimization is an asset.
- Experience with Visualization Techniques: Experience with visualization techniques for data analysis and presentation.
- Working Knowledge of Power BI and Google Data Studio: Working knowledge of Power BI and Google Data Studio.
- Experience in the Financial Services Industry: Experience in the Financial Services industry is an asset.
Soft Skills:
- Excellent Written and Verbal Communication Skills: Excellent written and verbal communication skills.
- Ability to Handle Multiple Projects: Ability to handle multiple projects simultaneously.
- Proven Ability to Work Independently: Proven ability to work independently and with other groups in a professional and productive manner.
- Demonstrated Ability to Work Under Pressure: Demonstrated ability to work within tight deadlines.
- Excellent Analytical, Logical, and Organizational Skills: Excellent analytical, logical, and organizational skills.
Education: High school diploma + related work experience.
