Digital Media Strategist

3 days ago

Toronto, Ontario, Canada Klick Full time

About Klick Health

Klick Health is a leading digital health agency that revolutionizes the way healthcare companies connect with their audiences. Our team of experts delivers innovative digital media campaigns that drive results and shape the future of digital health.

Job Summary

We are seeking a highly skilled Digital Media Strategist to join our team. As an Associate Director of Media, you will play a crucial role in developing and executing meticulously researched and well-supported media plans. You will work closely with our Media Operations team to implement these plans with precision and achieve outstanding results.

Key Responsibilities

  • Craft and execute comprehensive digital media plans that drive impactful results.
  • Collaborate with our Analytics Practice to ensure optimal campaign outcomes.
  • Seamlessly integrate with content and creative teams to enhance campaign effectiveness.
  • Act as the primary liaison for clients, managing relationships and ensuring their needs are met.
  • Oversee and approve media spend and associated expenses.
  • Deliver detailed media performance reporting and insightful analysis.
  • Influence and shape content and creative development to align with media strategies.

Requirements

  • Minimum of 7 years of media planning experience, preferably in an agency setting.
  • Experience with the US market, particularly in healthcare or pharmaceutical sectors, is ideal.
  • Strong strategic media planning and strategic vision skills.
  • Knowledge of DTC (Direct-to-Consumer) and HCP (Healthcare Professional) marketing.
  • Proven ability to manage media budgets and client relationships.
  • Hands-on experience with tools such as DoubleClick Campaign Manager, DoubleVerify, Bionic, or other media planning tools.
  • Proficiency in Microsoft Office, including Excel and PowerPoint.
  • Excellent vendor management skills.
  • Strong attention to detail and time management abilities.
  • Superior written and verbal communication skills.
  • Creativity and problem-solving capabilities.
  • Experience in people management is preferred.
  • Award recognitions are a plus.

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