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Digital Marketing Strategist

2 months ago

Toronto, Ontario, Canada Media Full time

About the Role

Media.Monks is seeking an experienced Digital Marketing Strategist to join our expanding Strategy team. In this role, you will be responsible for planning, implementing, managing, and monitoring the digital marketing strategy for our prestigious automotive clients, focusing on increasing brand awareness, improving marketing efforts, and enhancing sales and performance.

Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to achieve marketing targets for our automotive clients
  • Lead cross-functional teams in content creation, planning, scheduling, and community management to align brand communications with digital marketing strategies
  • Liaise with writers and designers to ensure content is informative, appealing, and optimized for each digital platform
  • Collaborate with Marketing and Product development teams to create digital 'buzz' regarding new vehicle launches and brand initiatives
  • Facilitate client-company communication (respond to queries, get reviews, and organize chats and Q&A sessions)
  • Prepare weekly and monthly reports on digital marketing performance and audience engagement
  • Monitor user engagement and suggest content optimization to improve overall performance
  • Communicate with industry professionals via digital channels to create a strong network and stay informed about automotive trends
  • Train internal teams to integrate and maintain a cohesive digital marketing strategy across all brand accounts
  • Stay up-to-date with new digital technologies and digital marketing best practices in the automotive industry

About You

The essentials:

  • Proven work experience as a Digital Marketing Strategist or Marketing Manager, preferably in the automotive industry
  • Hands-on experience using digital marketing for brand awareness and community building
  • Understanding of digital marketing metrics and analytics tools
  • An ability to identify target audience preferences and build content to meet them, specifically for automotive brands known for their luxurious, innovative, and high-performance vehicles
  • Familiarity with digital marketing content creation and publishing best practices
  • In-depth knowledge of the digital marketing environment, formats, trends, and up-to-date on relevant cultural events
  • Proven ability to develop digital ecosystems and find opportunities in emerging and new platforms
  • Excellent multitasking skills and the ability to manage multiple accounts simultaneously
  • Strong understanding of the automotive industry and its unique digital marketing challenges and opportunities
  • Strong analytical, strategic, and problem-solving skills
  • Exceptional communication and presentation skills