Digital Strategist
3 days ago
About the Role:
Pembroke Communications is seeking a highly skilled Digital Strategist to join our team. As a Digital Strategist, you will be responsible for developing and executing digital strategies that drive business growth and engagement for our clients.
Key Responsibilities:
- Develop and implement digital strategies that align with business objectives
- Manage digital activations and development for clients, including ad-hoc needs and longer-term paid campaign creation and execution
- Analyze and evaluate performance data to modify campaigns and optimize results
- Conduct research from diverse qualitative and quantitative sources to inform recommendations
- Develop and implement paid media plans, including direct digital buys and programmatic solutions
- Prepare client presentations, including summary briefs, audits, research analyses, and pitch decks
- Mentor junior team members and educate account teams on digital trends and solutions
Requirements:
- 7+ years of experience in digital strategy, social media, and executive communications
- Ability to work closely with and manage multiple clients and projects simultaneously
- Capabilities to support quality content development and deliverables across a wide array of client-facing materials
- Demonstrated experience building and executing content amplification campaigns across platforms
- Expertise in paid social, SEO, content syndication, media partnerships, influencer targeting, and reputation management
- Deep knowledge of online crisis management and emerging social and digital trends
About Pembroke Communications:
Pembroke Communications is a leading provider of digital strategy and social media services. We are committed to delivering innovative solutions that drive business growth and engagement for our clients.
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