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Digital Media Activation Expert

2 months ago

Toronto, Ontario, Canada SAP Full time

About the Role

We are seeking a highly skilled Marketing Execution Specialist to join our team at SAP. As a key member of our marketing team, you will be responsible for driving the activation of our global paid media program for a specific solution area.

Key Responsibilities

  • Own the optimization of paid media campaigns on both the SAP and agency side
  • Be the primary point of contact for media agency interaction regarding campaign activation and optimization
  • Communicate data and campaign materials to the agency to ensure successful campaign execution
  • Manage changes to paid media plans in collaboration with the agency
  • Identify opportunities for paid media cookie pools and retargeting
  • Set up and enable paid media tests and pilots, including format and ad copy testing
  • Optimize campaign performance based on data analysis and drive campaign growth
  • Manage stakeholder relationships and collect necessary information for campaign execution
  • Brief and align with internal stakeholders to optimize marketing activities
  • Drive consistency and standardization with global stakeholders and channels experts
  • Implement new processes and standardized ways of working
  • Develop performance reports

Requirements

  • 2 years of experience in digital marketing with multiple tactics, paid & organic (focus on paid media) and a minimum of 1 year in marketing execution
  • Experience working with or at least collaborating with paid media/advertising agencies
  • Knowledge of the high-tech industry and SAP's target audience
  • Experience in designing integrated, always-on cross-channel customer journeys
  • Data-driven digital mindset
  • Strong skills in Paid Media Analytics and Project Management
  • Ability to act as a consultant and advisor to other stakeholders on digital tactics and programs
  • Excellent organizational and planning skills
  • Strong team player with excellent communication skills in English

About SAP

SAP is a global leader in enterprise software and software-related services. Our innovations help more than 400,000 customers worldwide work better together by providing business software solutions that help them run simple. We are a cloud company with 200 million users and over 100,000 employees worldwide. Our culture is focused on collaboration, innovation, and customer satisfaction. We believe in unleashing all talent and creating a better and more equitable world.

Why Join SAP?

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and require accommodation or special assistance to navigate our website or complete your application, please send an email to our Recruiting Operations Team.

Compensation Range Transparency

SAP believes in the value of pay transparency and is committed to pay equity. The targeted combined range for this position is $43,500 - $83,500 (CAD) USD. The actual amount offered will be within this range, dependent on factors such as education, skills, experience, scope of the role, location, etc. as determined through the selection process.