Legal Content Director

1 day ago

Canada Umbrella Legal Marketing Full time
About the Role

As the Legal Content Director at Umbrella Legal Marketing, you will play a pivotal role in driving our clients' online visibility and generating leads through high-quality legal content. You will oversee all aspects of our clients' blog strategies, from content creation and SEO optimization to social media engagement and thought leadership.

Key Responsibilities
  • Content Strategy Development - Develop and implement comprehensive blog strategies aligned with our clients' business objectives, target audience, and evolving SEO best practices.
  • Content Creation and Management - Oversee the creation and management of high-quality legal blog content, including topic ideation, writing, editing, and optimization.
  • Content Calendar Management - Develop and manage content calendars to ensure consistent and timely blog publication.
  • Freelance Writer Management - Oversee and manage a team of freelance legal writers, assigning projects and providing guidance.
  • Content Quality Assurance - Conduct plagiarism checks, AI content detection, and topic relevance assessments to ensure high-quality content; review and edit blogs for accuracy, clarity, and consistency with brand guidelines.
  • Social Media Engagement - Collaborate with the Director of Communications to develop and execute social media strategies that amplify blog content reach and engagement.
  • Client Training - Conduct blog training sessions for clients to empower them to leverage blog content effectively.
  • Maintain Industry Expertise - Monitor legislative changes, significant cases, legal news, blogging best practices, and content marketing industry trends to ensure our internal protocols are aligned with the latest developments.
Requirements
  • Bachelor of Laws (LL.B.) or Juris Doctor (J.D.) earned from a Canadian law school [MANDATORY]
  • Excellent writing and editing skills
  • Ability to simplify complex legal concepts clearly and concisely
  • Superior time management and organizational skills
  • Ability to multi-task while maintaining high levels of quality and accuracy
  • Effective problem-solver with the ability to work without close supervision
  • Ability to work independently and as part of a team
Preferred Requirements
  • Knowledge of SEO best practices and content marketing trends
  • Experience using CMS and social media platforms
  • Ability to adapt and thrive in a rapidly shifting digital landscape
Benefits of Working at Umbrella Legal Marketing
  • Fully Remote Work Environment - enjoy the flexibility and convenience of working from anywhere.
  • Supportive and Collaborative Team - benefit from a positive and supportive work culture.
  • Opportunities for Professional Growth - advance your career with ongoing training and development programs.
  • Flexible Work Hours - achieve a healthy work-life balance with flexible scheduling options.
  • Family-Friendly Policies - prioritize your personal and family commitments.

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