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Senior Content Architect
2 months ago
The University of Calgary is seeking a highly skilled Senior Content Architect to join its Digital Content team. As a key member of the Brand Experience Department within VP Communications & Community Engagement, this role will focus on developing content strategy and designing information architecture for institutional websites and other digital platforms.
Key Responsibilities- Develop a strategic, research-driven approach to building content models, information architectures, and navigation systems that align business objectives with improved user experiences.
- Collaborate with cross-functional teams, including content creators, UX designers, developers, marketers, and data analysts to ensure seamless content structures that support efficient and integrated content operations and service delivery.
- Audit and redesign complex information architectures and taxonomies to enhance navigation and usability.
- Create scalable, composable content architectures across multiple platforms and applications, ensuring a cohesive content strategy while working within system limitations and constraints.
- Explore the integration of AI into content operations, from wireframing to automating authoring workflows, to improve efficiency.
- Lead content and information architecture audits, aiming to simplify and enhance usability.
- Design a scalable content model in collaboration with design and development teams.
- Design and manage taxonomies and metadata with consistent classification systems able to handle category outliers.
- Create site maps and user flows with clearly defined relationships.
- Design effective navigation (global, local, and sectional) and wayfinding systems and establish nomenclature of navigation elements.
- Audit existing content models and make recommendations for an integrated content strategy and delivery model.
- Gather and analyze content requirements considering both end user needs and operational efficiencies.
- Build composable content models that establish types, attributes, and relationships and provide a repeatable, consistent framework for content creation.
- Map content workflows and processes (creation, editing, approvals, maintenance) to streamline operations.
- Create wireframes and prototypes, working closely with content strategists, product designers, and developers.
- Identify and integrate current practices in content and information architecture, including AI, composable content, localization and personalization practices, and omnichannel marketing.
- Facilitate knowledge sharing through training, workshops, and presentations.
- Build a strong network with colleagues from design, development, marketing, and communications teams and other departments across campus.
- Develop relationships with and provide consultation to senior management and other leaders.
- Provide coaching and mentorship to junior team members.
- 7-10 years working in user experience, content design, web design, or related fields, preferably in large organizations.
- A post-secondary degree in human-computer interaction, computer science, information sciences, marketing, or user experience design. AI certifications are an asset.
- Demonstrated expertise in designing and managing complex information architectures and taxonomies.
- Strong background in designing and testing navigation and wayfinding systems.
- Proficient in using qualitative and quantitative UX research methodologies to evaluate IA performance.
- Skilled in wireframing, prototyping, and mapping to generate content models, layouts, and IA artifacts.
- Experience in content migration and auditing during large-scale website revitalization projects.
- Excellent communication skills with the ability to translate technical concepts into simple language.
- Ability to provide coaching and mentorship to junior team members.
- Knowledge of AI, composable content, headless systems, WCAG, localization and personalization practices is desirable.
- Understanding of data modeling techniques and programming languages would be an asset.