Digital Marketing Specialist

7 days ago

Canada Expertia AI Technologies Pvt Ltd Full time

Job Summary:

Expertia AI Technologies Pvt Ltd is seeking a highly skilled Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will be responsible for developing and implementing effective marketing communication campaigns to increase brand awareness and engagement.

Key Responsibilities:

  1. Media Relations and Advertising: Engage and manage media relations, advertising, and promotion to enhance the company's online presence.
  2. Content Creation: Develop and expand dynamic content for social media platforms, including LinkedIn, Instagram, Facebook, and YouTube.
  3. Marketing Communication Campaigns: Organize, develop, and implement effective marketing communication campaigns to reach target audiences.
  4. Marketing Communications Collaterals: Establish and develop marketing communications collaterals, including print ads and digital assets.
  5. Design and Layout: Design and layout of print ads and collaterals, digital assets, and other related design work as needed.
  6. Photography and Video Shoot: Responsible for photography and video shoot for both internal and external events.
  7. Digital Content Creation: Develop and manage engaging content for various digital platforms, including websites, blogs, social media, and email campaigns.
  8. Graphic Design and Multimedia: Utilize Photoshop and Canva for creating visually appealing graphics and multimedia content.
  9. Social Media Strategies: Plan, implement, and monitor social media strategies to increase brand awareness and engagement.
  10. Content Publishing: Create, schedule, and publish content across all social media platforms.
  11. Social Media Metrics Analysis: Analyze social media metrics and adjust strategies as needed to improve performance.

Job Requirements:

  1. Graphic Design and Multimedia Knowledge: Knowledge in Graphic Design/Multimedia or a related discipline.
  2. Content Creation Skills: Creating various content still or video is key.
  3. Relevant Experience: 2 years of relevant working experience is an advantage.
  4. Video Editing and Web Designing Skills: Video editing or web designing skills will be an advantage.
  5. Software Proficiency: Proficient in Adobe Photoshop, Illustrator, and Lightroom.
  6. Microsoft Office Skills: Proficient in Microsoft Office software.
  7. Additional Skills: Knowledge in Adobe After Effects is an added advantage.
  8. Time Management: Ability to work with deadlines and multiple ongoing projects.
  9. Creativity: Creativity is the most important skill.

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