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Digital Marketing Specialist

2 months ago


Canada Content-Whale Full time

Job Summary:

We are seeking a highly skilled Digital Marketing Specialist to join our team at Content-Whale. As a Digital Marketing Specialist, you will be responsible for developing and implementing effective marketing communication campaigns across various digital platforms.

Key Responsibilities:

  1. Media Relations and Advertising: Engage and manage media relations, advertising, and promotion to increase brand awareness and engagement.
  2. Content Creation: Develop and expand dynamic content for social media platforms, including LinkedIn, Instagram, Facebook, and YouTube.
  3. Marketing Communication Campaigns: Organize, develop, and implement effective marketing communication campaigns to achieve business objectives.
  4. Marketing Collaterals: Establish and develop marketing communications collaterals, including print ads and digital assets.
  5. Design and Layout: Design and layout of print ads and collaterals, digital assets, and other related design work as needed.
  6. Photography and Video Production: Responsible for photography and video shoot for both internal and external events.
  7. Content Development: Develop and manage engaging content for various digital platforms, including websites, blogs, social media, and email campaigns.
  8. Graphic Design and Multimedia: Utilize Photoshop and Canva for creating visually appealing graphics and multimedia content.
  9. Social Media Strategy: Plan, implement, and monitor social media strategies to increase brand awareness and engagement.
  10. Content Publishing: Create, schedule, and publish content across all social media platforms.
  11. Analytics and Performance: Analyze social media metrics and adjust strategies as needed to improve performance.

Requirements:

  1. Graphic Design and Multimedia: Knowledge in Graphic Design/Multimedia or a related discipline.
  2. Content Creation: Creating various content still or video is key.
  3. Experience: 2 years of relevant working experience is an advantage.
  4. Video Editing and Web Designing: Video editing or web designing skills will be an advantage.
  5. Software Proficiency: Proficient in Adobe Photoshop, Illustrator, and Lightroom.
  6. Microsoft Office: Proficient in Microsoft Office software.
  7. Adobe After Effects: Knowledge in Adobe After Effects is an added advantage.
  8. Time Management: Ability to work with deadlines and multiple ongoing projects.
  9. Creativity: Creativity is the most important skill.