Product Marketing Specialist

6 days ago

Montreal, Quebec, Canada Dialogue Health Technologies Inc. Full time
About the Role

We are seeking a highly skilled Product Marketing Specialist to join our team at Dialogue Health Technologies Inc. in Montréal, Québec, Canada. As a Product Marketing Specialist, you will play a key role in developing and executing campaigns that effectively communicate the value of our programs and services to our target audiences.

Key Responsibilities
  • Research and Analysis
    • Conduct buyer and competitor research to gather qualitative and quantitative insights
    • Consolidate research findings and maintain industry insights and client insights newsletters
    • Share key findings with cross-functional teams on a regular basis
  • Enablement and Training
    • Develop a deep understanding of buyer and member pain points as well as Dialogue's offerings
    • Build market-facing assets that communicate the value and benefits of our programs and features to our target audience
    • Align with GTM teams' needs by gathering feedback on assets and training initiatives
    • Support GTM teams by joining presentations and business reviews with clients and prospects
  • Launches and Campaigns
    • Own the planning and execution of go-to-market strategies for product launches through cross-functional collaboration
    • Develop creative campaigns, messaging, and assets around features, functionality, and new innovation to maximize reach
Requirements
  • 5+ years of marketing experience with at least 3 years of B2B/B2B2C product marketing experience
  • Experience planning and executing product launch campaigns
  • Excellent verbal and written communication and presentation skills
  • Good organizational, research, and analytical skills
  • Ability to multitask and prioritize to meet deadlines in an agile environment
  • Strong cross-functional collaborator with excellent interpersonal skills
  • Comfort joining sales teams for pitches
  • Bilingualism (English and French) is essential for this position
What We Offer
  • A fully funded benefits plan, including a wellness reimbursement program
  • Unlimited access to Dialogue's programs for you and your immediate family
  • 4 weeks of vacation, 9 wellness days, and 1 paid volunteer day
  • A hybrid work approach with 3 days per week in our Montreal or Toronto offices
  • Access to a custom learning program, including an allocated budget for continuous external training
  • Short and long-term incentive plans
  • An optional parental benefits program
  • Qualifying permanent and part-time employees are eligible for a Group Retirement Savings Program (GRSP) with a matching employer contribution
About Dialogue Health Technologies Inc.

Dialogue is the #1 virtual care provider in Canada. We provide exceptional online health and wellness programs to organizations that want to improve the wellness of their employees and families. Our Integrated Health Platform helps us achieve our mission of transforming health and improving well-being.

We're firm believers that great people don't settle on impact, community, and growth. If you're passionate about making a difference, we'd love to hear from you.

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