Marketing Specialist

2 months ago

Montreal, Quebec, Canada APCHQ Full time

About the Role

The Marketing Specialist will contribute to the success of APCHQ by developing and implementing marketing strategies and plans to promote the organization's products and services. This role will work closely with the Marketing Director and other teams to achieve business objectives.

Key Responsibilities

  • Develop and implement marketing strategies and plans to promote the organization's products and services.
  • Participate in the deployment of content strategy by identifying needs and opportunities for content creation and distribution.
  • Manage relationships with suppliers to develop and manage promotional article ranges.
  • Contribute to the continuous development of the website by proposing adjustments and optimizations of content.
  • Support various services within the organization in their communication efforts.
  • Be responsible for event planning and strategy in line with marketing plans.
  • Participate in the planning and realization of market studies and surveys.
  • Ensure competitive monitoring for the organization and services or products under responsibility.
  • Collaborate with regional associations and external suppliers and agencies, as well as with the sales team in the implementation of marketing plans and the development of sales tools.
  • Develop and implement digital marketing strategies, relational and event-based, and ensure their follow-up and achievement of objectives set regularly using statistical tools (GA4, others).
  • Ensure respect for graphic standards and the organization's visual identity at all stages of production of marketing and promotional tools.

Requirements

  • Good knowledge of marketing strategies, promotional, event, and digital marketing.
  • University degree in communication or marketing.
  • 3 to 5 years of relevant experience in a similar position.
  • Good knowledge of the web, digital marketing, email marketing, and social networks.
  • Excellent written and verbal communication skills (French) and a strong sense of customer service.
  • Mastery of new communication technologies and social media.
  • Excellent knowledge of the Microsoft Office suite, particularly Word, Excel, PowerPoint, and Outlook.
  • Able to manage multiple projects simultaneously and prioritize tasks.
  • Attention to detail, organized, structured, and rigorous.
  • Proven initiative, leadership, and resourcefulness.
  • Ability to work with individuals at different levels of the organization and build relationships.

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